Proposal managers are the front line of the organization. Your influence is never more apparent than during the RFP response process.
You’re accountable for implementing the RFP response process and flow. This includes all aspects of that process, from assigning tasks and maintaining content quality to leading your team and crafting the overall proposal narrative.
You’re an honorary member of the sales team, a skilled content manager, and an unmatched project manager. In celebration of proposal managers everywhere, here are just some of the reasons you deserve a round of applause for all that you do.
Proposal managers are an extension of the sales team
RFP responses are critical components for winning new business. As a proposal manager, you play “an assist” in closing the deal, passing the ball to sales so they can shoot and score. Ultimately, you’re an extension of the sales team—and they need all the assists they can get.
68% of salespeople do not have enough time to devote proper attention to sales activities. It behooves the organization to provide an automated RFP process so you properly assist your sales department to do what they do best: Land big deals.
Effective proposal managers recognize that RFP responses are an opportunity to tell a narrative in such a way that distinguishes the organization from the competition. As RFP responses are often the first impression for a new prospect, it’s crucial that you and your team nail the messaging.
It’s up to you to craft the most compelling narrative and weave it through each RFP response to capture the attention of prospects and clients. Pull all of this off and you help your sales team land big deals, making you a major value-add to your sales organization.
Proposal managers are masterful content managers
Content management used to be reserved for the marketing department. Now, with the surge in content creation needs throughout the organization, proposal managers are taking their rightful place as skilled content managers.
Often RFP responses involve multiple writers from various departments. As you already know, getting everyone’s contributions well before the deadline is mission-critical. And, it’s certainly no easy task.
Effective proposal managers draw from an updated content library and coordinate responses across many SMEs to deliver the highest caliber RFP. So, how are busy proposal managers pulling this off exactly? They’re using technology to do the heavy lifting.
RFP software offers a myriad of content management benefits so proposal managers like yourself easily curate a centralized content library, ensuring the best and most accurate responses are always within reach.
Centralized and updated
A centralized RFP content library is your go-to source for organizing, storing, and accessing company content. Within the content library, you initiate and schedule content audit cycles, effectively auditing content at your chosen schedule and not during a pressing RFP deadline.
User-friendly and searchable
RFP software is user-friendly and searchable. The technology learns from you—the more you use it, the smarter it gets. RFP software delivers a content library that suggests highly relevant responses to save you time. Automated responses can be revised and customized to suit messaging themes and requirements.
Accurate and compliant
Response content must be factual, accurate, and compliant. RFP software functions as a risk management tool as well as a content management tool. Thanks to the answer library functionality and unlimited user licenses, simply set up quarterly compliance reviews as part of your content audits and assign new responses to a compliance officer for final approval.
Proposal managers are dexterous project managers
Although you may have the best intentions with execution, internal processes may not support your admirable efforts. When it comes to your day-to-day responsibilities, the stakes are high. This pressure can easily lead to proposal manager burnout.
84% of proposal managers are mired in antiquated RFP processes where Google Docs, text files, spreadsheets, paper documents—and even emails—are the norm. Of course, this fragmented “process” is hardly a process at all. If you still rely on this type of manual RFP response process, you’re technically more of a magician than a project manager.
You deserve an intuitive RFP process, which is made possible when you take advantage of RFP software. RFP software accelerates efficiency, saves time, and elevates the RFP process into an expertly-coordinated strategy.
Whether you orchestrate all of your RFP projects manually, or with the support of RFP software, you’re doing what it takes to help your organization succeed. This is far beyond being a great project manager; this makes you a champion for your organization.
RFPs may not be a priority for everyone within your organization, but you know what they don’t: that responding to RFPs is a direct path to growth. Your organization would not be where it is today without your hard work. You are your organization’s superhero, and that deserves a round of applause.