Technology continues to rapidly change the healthcare industry every year. Successful organizations are those who integrate technological tools to automate work and streamline processes. Those who don’t automate and streamline simply won’t be able to compete in today’s landscape.
In healthcare organizations, the RFP process is a vital component of securing new business. Prospects consider your organization’s RFP response as a determining factor in the vendor selection process.
Your team must balance the creation of compelling response content with healthcare compliance. By modernizing your RFP process with automated technology, you will effectively support your healthcare sales cycle, win more deals, and grow your organization.
Coordinate teams with a collaborative RFP process
Winning competitive deals requires specialized knowledge and input from team members across departments. A collaborative RFP process integrates the best minds of your organization. Compelling data and insights are incorporated into any documents your team responds to—RFPs, RFIs, sales proposals, DDQs, and security questionnaires.
Departments frequently work in silos, but you still need to get the right minds involved in the RFP process. Establishing a collaborative RFP response process holds team members accountable. Empowering your team with RFP management tools makes it easier to gather appropriate subject matter experts when and where they are needed most.
Without leveraging technology in the RFP response process, teams do their best with what they’ve got: paper documentation, email chains, text files, and spreadsheets. As healthcare teams co-author content, RFP software gives them greater flexibility to keep content up-to-date and accurate.
Strengthen compliance in the healthcare sales cycle
Healthcare is one of the most regulated industries in the world. The need for compliance is only expected to grow in the United States, with the Bureau of Labor and Statistics projecting compliance officers to increase by 8% over the next several years.
From privacy laws and rules to state and federal regulations, healthcare compliance is a key factor when submitting RFPs in your industry. It’s the responsibility of each RFP contributor to respond with the most accurate and factual content available.
RFP software makes it easier for your team to handle compliance demands throughout the healthcare sales cycle. The answer library stores all of your response content in a centralized location.
Whether a salesperson is answering a prospect email or a proposal manager is responding to an RFI, the most current product or service content is readily available. Now, if your compliance or legal teams need to get involved, they only need to partake in a quick sign-off rather than spending time tracking down or reworking compliant responses.
Supporting the healthcare sales cycle with RFP software
Due to heavy industry regulations, healthcare organizations have historically been slow to adopt new technologies. It’s very easy for teams to be set in their ways, continue using antiquated systems and workarounds for the sake of familiarity.
But, familiarity doesn’t translate to efficiency in most cases. It also doesn’t translate to winning deals, as responders fall into a habit of submitting subpar content when they rush the RFP response process.
Those teams who modernize their process with RFP software see noticeable improvements in productivity and quality soon after adoption and onboarding.
RFP software offers an intuitive interface that requires minimal training so teams across departments can hit the ground running. The platform integrates with tools you’re already using, such as Slack and Microsoft Teams, as well as popular CRMs, such as Salesforce and Hubspot. Powered by artificial intelligence and auto-respond features, the answer library is built for speed and accuracy.
Collective knowledge from your subject matter experts is stored in a centralized answer library. If an SME leaves the organization, your content is safe and sound. If an SME is unavailable during an RFP project, responders have access to SME-approved content. With a stronger knowledge repository, RFP software protects your team during company transitions or tight project deadlines.
RFP software gives your team the ability to stay on top of audits, so answer library content is always groomed and up-to-date. Set a reminder at your preferred content audit cadence (i.e. monthly, quarterly, annually). Your “content gatekeepers” then field Q&A pairs to ensure only the most compliant content is selected by other responders at your organization.