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Deploy content governance that will take your breath away

Deploy content governance that will take your breath away

I recently hosted a webinar called Building a Solid Content Foundation about how to set up a content review workflow. […]


Category: Tag: Content governance automation

Deploy content governance that will take your breath away

Deploy content governance that will take your breath away

I recently hosted a webinar called Building a Solid Content Foundation about how to set up a content review workflow. Since then, it has occurred to me that there can be no content review without content governance.

This short article will provide some brief background on content governance, why it’s important, and how proposal automation and knowledge management software can help.

What is content governance?

Content governance is the framework and processes you use to create, store, and maintain your content. But before we dive too deep, let’s start with a bad joke and a Top Gun analogy…

What do you call it when an entire population is satisfied with its gubernatorial leadership? Content governance. Ha! I know, it’s terrible.

How is content governance different from content management and content strategy? I could just tell you, but that would be boring. You can find all sorts of places on the Internet that can give you the glossary version. We’re going into the Danger Zone.

We’ve been in a Top Gun mood around here. Anticipation around the release of Top Gun: Maverick is ramping up faster than that titular character’s need for speed. In a Top Gun analogy, content governance would actually be the U.S. Navy. Content strategy is “Top Gun,” or the Navy Fighter Weapons School (I hear it’s frowned upon to use Top Gun terminology while at the school). Here’s how it breaks down:

  • Content governance = U.S. Navy. This is the universe in which all organizational content exists, from its creation, storage, and access, to its moderation, and, ultimately, to its archival. All content is subject to the laws of the content governance universe.
  • Content strategy = Top Gun. There has to be a framework in place to create world-class content. Everything from rules of engagement to battle tactics to overcoming pushback must be taken into consideration when determining what to create when and for which targeted audience.
  • Content creators = Pilots. In case you’re wondering who the best is…well, it doesn’t really matter. Like the real Navy Fighter Weapons School, there is no room for ego. Within the parameters established under content governance in your content strategy and style guide (see below), content creators are free to do what’s necessary to connect with their audience.
  • Content management system (CMS) = Aircraft carrier and crew. It’s a team effort, and effective content cannot exist in a vacuum. Any successful content endeavor needs technology and subject matter expertise in its earpiece. You can think of the CMS as the execution phase of content governance, where theory is put into practice when buyer-facing content is created, reviewed, stored, and accessed
  • Style guide = F/A-18C/D Hornet (aka, the jet). Content governance only works when creators have guidelines to follow. They need a cockpit from where they can work their magic, otherwise they end up in a flat spin out to sea with content that is off-brand, off-message, and possibly off-putting to the buyer.

Why do you need content governance?

While content governance is often associated with marketing content, it’s time to think bigger, like sales content bigger. According to the April 26, 2021, Forrester blog, From Monolithic to Modular: Kicking Your Sales Content Engine into High Gear, “Because marketers produce more monolithic than modular content, 70% of sales reps spend between one and 14 hours every week customizing content for their buyers.”

Sales reps understand that their competitive advantage comes from personalizing content to customize a solution around buyers’ specific pain points. Releasing these content creators into the wild without any content governance is a recipe for disaster, in accuracy and efficiency.

4 benefits of content governance

I’m still adding to the list. Seriously, content governance is a huge benefit to all of my clients. Here are the top four:

  1. Better content: It’s always created with accurate information and undergoes peer review (none of us are adept at proofing our own work).
  2. Efficient workflows: When everyone knows their roles and content governance is being driven by technology, then the content runs through its lifecycle with less friction.
  3. Greater productivity: Automation, accurate content building blocks, and the democratization of content creation makes it easier for creators and reviewers to move faster.
  4. Improved outcomes: Breaking down monolithic content into buyer-focused customized content improves the overall buying and customer experiences.

How to create a content governance workflow

As is the case with most new process implementations, the pain is frontloaded. Trust me, the long-term payoff for proposal managers, sales representatives, content editors, subject matter experts, and all content creators is well worth it.

Conduct a content audit
You need to rein in out-of-bounds content first. Get your house in order by ditching redundant, outdated, trivial (deal- or client-specific), and off-brand content.

Identify content gaps
Now that the content bin has been cleaned out, you should have full visibility into what you need. Break it down by buyer need, not product need. According to the December 16, 2020, Forrester blog, Happy B2B “Contentukkah”: Spinning the Editorial Dreidel, “We encourage content creators to join forces and push back on the company’s tendency to sing the praises of its portfolio when it should be waxing poetic about its audiences’ challenges.”

Create a style guide
Specify the writing and graphic standards for content. You can go high level and just cover fonts and color palettes, or you can get down to a level of detail where you provide standards for individual content types (e.g., videos, presentations, data sheets, blog articles, etc.). Also, consider creating templates to make it easier to create that content that always has to be personalized according to your style guide.

Implement a CMS
Unless you want to go the manual route of spreadsheets and checklists, you’ll need a CMS for automation, auditing, and reporting.

How can proposal automation and knowledge management help with content governance?

Creating content on the fly—which is the preferred method for sales representatives creating content—can be challenging in a content governance environment rife with bottleneck risk. Manual processes are the biggest culprit, but an ill-fitting CMS can be just as dangerous.

Proposal automation and knowledge management software such as RFPIO presents a huge advantage to sales teams and other content creators because it breaks content down to its lowest common denominator: questions and answers. These are the building blocks of all content. When these accurate, curated questions and answers are accessible from anywhere, then content can be created from anywhere.

Beyond the advantage of creating content within your content governance model, proposal automation and knowledge management helps in three primary areas:

  1. Let the system drive your workflow. Assign content owners, establish content moderation teams, and set up content review cycles from an intuitive dashboard.
  2. Govern from a single, closed-loop system. Ditch the spreadsheets, checklists, and risk of human error. Once the workflow is established, you have an audit trail for every entry in your Content Library. You can also keep all collaboration in the system so that even emails to external collaborators can be monitored within a project.
  3. Robust reporting out of the box. Being able to monitor the health and hygiene of your Content Library is essential to adhering to content governance. Monthly and quarterly reporting to leadership gives them a window into the value of content governance, its efficiencies, and its ability to guide content creators to better sales outcomes.

Ultimately, content governance gets you that single source of truth. RFPIO makes sure you can provide the right content (sales, marketing, corporate, financial, solutions, etc.) to the entire organization.

If you’re interested in having RFPIO as your wingman, schedule a demo today!

How to use the Microsoft Teams integration to optimize RFPIO features

How to use the Microsoft Teams integration to optimize RFPIO features

“Poise counts!” — Cosmo Kramer

Oh Kramer! How times have changed since the days of Seinfeld. But there is something to be said about “Poise counts,” especially for Proposal Managers from the minute that RFP hits their inbox to the second before it’s due. We all know that being organized helps us from getting our hair in a twist and in this blog I’ll talk about how the integration between Microsoft Teams and RFPIO puts you in even more control of your team and deliverables, so not only will your proposal “own the catwalk” but you’ll be seen as a poised, reliable, and trusted proposal professional.

Many years ago I learned a valuable lesson about how important poise is to proposal professionals. While working as an independent consultant, I made the mistake of using an image on my business card of an over-caffeinated and disheveled “proposal veteran” with glasses broken and taped together. My intent was to display my commitment to hard work…something along the lines of, “Put this workaholic to work for you!”

Proposal teams don’t want their responses created through a frantic, chaotic process, no matter how hard the leader of the process is working. Organizations that rely on proactive responses from sales or reactive responses to requests for proposals (RFPs) – for a revenue stream – recognize that their response has to be an accurate reflection of the organization as a whole.

At Microsoft—where hundreds of sellers have RFPs in flight all over the world—RFPIO puts knowledge and organization at our fingertips so that all of our users (including 100 proposal professionals) can feel empowered to represent our organization’s mission statement “To empower every person and every organization on the planet to achieve more.”

We have adopted, capitalized, and evangelized the capabilities of RFPIO for about 7,500 RFPIO users and 25K+ re-usable assets. But it’s RFPIO’s integration with Microsoft Teams that has been a game-changer for knowledge sharing, user onboarding, and increasing efficiency.

Microsoft Teams for knowledge sharing

In our “Resuable IP Team Site,” one of the first RFPIO channels we set up was our chatbot. RFPIO users at Microsoft use a chatbot to search our knowledge base for relevant content. We’ve essentially turned Teams into an on-demand knowledge base. We can:
● Use @commands to keyword search RFPIO for Q&A pairs.
● Preview top search results in the Teams chat window, or easily view all matching Q&A pairs in RFPIO.
● Control which Teams users have access to specific RFPIO Content Library content.

In this Teams site we added a QuickStart guide that provides an overview of what’s in the knowledge base, how the chatbot finds answers, and instructions for finding secure content.

All users are added to this Teams site and many have taken advantage of the chatbot. Because we can easily monitor this space, we’ve welcomed many new users who have asked for support either for a little hand-holding for finding content or to request content, that we quick-turn curate for future use.

Microsoft Teams for user enablement

The chatbot Teams channel QuickStart guide is one of many RFPIO how-to guides and best practices we make available within Teams. Posting to both the public (all users) and private (proposal professionals only) channels we regularly post “Did You Knows?” to keep everyone updated and informed – whether it’s important new content that has been recently curated, or a new feature, tip or trick, our RFPIO governance team remains visible and engaged with all users across Microsoft.

Microsoft Teams for RFP efficiency

One of the most important Teams integrations that we have leveraged is that of pulling an RFPIO project into a Team site. We show new sellers how projects from RFPIO can be added to their opportunity in Teams and document all the RFPIO functions that can be performed in Teams without needing to switch between platforms. Having ONE “runway” definitely supports a cohesive response fabric.

Ultimately, the goal of using RFPIO is to give time back to sellers, subject matter experts (SMEs), Proposal Managers, and Content Managers.

With the Teams integration, we increase that time payoff because users can collaborate on RFPIO projects without the need to leave Teams! Through their RFPIO dashboard in Teams, users can monitor project status and:
● Control project visibility of 3rd-party/guest signers.
● See when and where others have viewed, edited, downloaded, or signed documents.
● Automatically store and retrieve previous versions of signed documents.

We can also execute essential RFPIO features in Teams such as analyzing project resources, assigning authors, and uploading documents.

Improve RFPIO collaboration with Microsoft Teams

We partnered with RFPIO to give everyone time back to focus on selling digital transformation. While it already helped break down silos, reduce inefficiencies and redundancies, and drive consistency and compliance, the Teams integration has allowed us to multiply those gains exponentially.

With a team of 100+ proposal professionals and user-base of 7,500 – it helps me maintain my poise, too.


The Microsoft Teams integration is part of the RFPIO® LookUp Subscription. Learn more about Lookup here, or schedule a demo to see the full platform in action—Microsoft Teams integration and all.

Get instant access to your company knowledge base with RFPIO® LookUp

Get instant access to your company knowledge base with RFPIO® LookUp

Blast! Just as I’m about to write this article about RFPIO® LookUp—a search portal that transforms your RFPIO Content Library into an instantly accessible company knowledge base—the discovery of a new portal to a 5th dimension tries to steal my thunder. Lucky for me, I can confirm that the RFPIO® LookUp portal is real. No need to fire up the Large Hadron Collider.

RFPIO® LookUp is a game-changer for organizational knowledge base integration. The subscription unlocks subject matter expertise from your RFPIO Content Library and makes it available to everyone in your organization, from almost anywhere they work. This knowledge base solution includes compatibility with all of the following:

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Chromium Edge
  • Google Chrome
  • Microsoft Teams
  • Slack
  • Google Hangouts

With all of these applications, as soon as your RFPIO® LookUp subscription is live you’ll see a search bar and results pane where you can immediately access content without having to switch between applications. There are no limits on user licenses—the LookUp subscription can be added to your RFPIO package without worrying about a per-user cost.

Until now, RFPIO® LookUp has only been available as a Chrome extension. Now that it’s available to use almost anywhere, your entire organization can take advantage of the curated, brand-approved expertise that you’ve amassed for use on requests for proposal (RFPs), security questionnaires, due diligence questionnaires (DDQs), requests for information (RFIs), and requests for quote (RFQs).

Spread the content wealth across teams

For proposal managers and teams, RFPIO® LookUp eliminates you being the bottleneck between proposal-ready content and the sales, support, and marketing teams that rely on you to provide it. It also enables you to:

  • Consolidate, organize, and moderate company knowledge, and make it easily accessible for teams across your organization
  • Complete online questionnaires faster
  • Quickly respond to short questionnaires (e.g. RFIs, requirements questionnaires) in Microsoft Word or Excel
  • Leverage knowledge stored in the RFPIO Content Library to create sales proposals, SOWs, and presentations in Microsoft Office

We found that 81% of proposal managers with RFP software agree that dynamic content libraries save time, and RFPIO® LookUp definitely makes any Content Library dynamic.

For sales, RFPIO® LookUp acts as an on-demand, real-time SME that lifts the burden of chasing down answers to prospect and customer inquiries. It enables all sales team members to:

  • Quickly access the most up-to-date and accurate company information from where you’re already working, including Salesforce, SalesLoft, Google Docs, and any web-based software.
  • Respond to prospect and customer questions directly from Outlook, Gmail, or any web-based email platform
  • Streamline sales proposal and slide deck creation in Microsoft Word, Excel, and PowerPoint

Sales representatives can improve response time, which will lead to faster conversions and more revenue. They can then also spend less time wandering around the company wiki and more time nurturing relationships with prospects and clients.

For customer service and technical support teams, RFPIO® LookUp enables real-time access into corporate expertise so they can seamlessly respond to support requests.

For marketing and other content creators, RFPIO® LookUp provides access to the most up-to-date product, solution, pricing, and other company information that’s been curated by SMEs. This allows marketing teams to focus on efficiently creating content and running campaigns instead of conducting research and monopolizing time and resources of other teams.

Watch proposal quality rise

We’re still in the early days of this new RFPIO® LookUp portal, but we’re already hearing some positive feedback from organizations using it as a shortcut to their company knowledge base. Vicki Griesinger—Director of Business Strategy, Worldwide Public Sector at Microsoft—said, “We were able to retire a Business Applications chatbot we built for the field. RFPIO® LookUp is available right from Microsoft Teams and surfaces content from all of our content collections without the maintenance overhead.”

“We were able to retire a Business Applications chatbot we built for the field. RFPIO® LookUp is available right from Microsoft Teams and surfaces content from all of our content collections without the maintenance overhead.”

-Vicki Griesinger, Director of Business Strategy, Worldwide Public Sector at Microsoft

And Assistant VP of Content at Genpact, Shashi Kumar, said, “With RFPIO® LookUp, bid managers have immediate access to pre-approved content they can easily add to their proposals. As a result, proposal quality has increased dramatically.

If you already use RFPIO as your response management platform, then it’s extremely simple to add RFPIO® LookUp as a knowledge management solution. Simply reach out to Tina (tina@rfpio.com), and she’ll connect you with your account manager to get the ball rolling. If RFPIO® LookUp is the knowledge base integration portal you’ve been looking for to put you over the hump on your RFP software decision, then schedule a demo today.

If the portal to a 5th dimension is what you’ve been looking for, then maybe RFPIO® LookUp can help you manage your research on dark matter and gravitational waves. We’re always happy to help develop a deeper understanding of cosmological history!

Still need more information? Learn more about RFPIO® LookUp here.

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