A new era of sales is beginning
We have entered a new era of “technology-enhanced sales”. Which means actionable insights are more essential than ever before. They drive sales process optimization, improve sales execution efficiency, and enhance sales system design. As a result, organizations can achieve predictable growth—something that is no longer a nice-to-have but is expected by executives, board members, and investors.
The right sales technology is key to this success. When selected and deployed correctly, sales technology can:
- Offload repetitive tasks
- Automate data and activity capture
- Inform frontline personnel and
- Improve decision-making
As the gatekeepers of sales technology, sales operations will drive this transformation. While many sales operations leaders have already made the shift from administration to enabling sales productivity, the future of sales operations demands another perception shift—to be seen as a primary driver of transformation.
Learn more by downloading your complimentary copy of the full Forrester report, Unleashing the Future of Sales Operations with Technology-Enhanced Insights.
Organizations that separately operationalize tools that leverage AI, machine learning, or deep learning to automate routine work, capture sales activity, and provide in-depth guidance to sellers and sales leaders will likely gain the benefit of a 20% revenue lift.