Channel Marketing Manager

RFPIO, the leader in cloud-based RFP (Request for Proposal) response software, is seeking a channel marketing manager for our fast-growing business. This position will work closely with the channel sales, product, and marketing teams. As a channel marketing manager, the candidate is expected to build a strong partnership ecosystem in various geographies thereby improving the overall traction and customer base for our product.

Tasks & Responsibilities:

  • Taking ownership of creating and disseminating content that will bring more awareness about the product and our channel marketing programs.
  • Develop a marketing plan designed to create engagement with channel partners sales teams to promote key programs and promotions designed to generate leads, drive demo engagements and help drive revenue goals.
  • Working with our global event management team to engage channel partners with regional events (in-person and virtual) including webinar sessions.
  • Collaborate with Partner/Community Strategist in the development of communications regarding technology and vertical solutions campaigns.
  • Identifying key resellers across geographies and attracting them with the right mix of incentives and long term partnership advantages.
  • Support new channel partner recruitment and onboarding as well as coordinate CPP process with Partner Activation.
  • Help define personas within channel partner companies and design kits to help promote Milestone sales based on roles.
  •  Works with Communications to facilitate customer stories from channel partners.

Educational Requirements

  • Bachelor’s or Master’s degree in Communications, Marketing, Business or a technical field.
  • A minimum of 4+ years of marketing experience in the high technology B2B enterprise software field is required.
  • Content marketing experience, including creating net-new content pieces.
  • Demonstrated creative spark as expressed in content, visual design, messaging, etc.

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