LevelUp Part 1: The Evolving Role of Content with Asher Matthew
ASHER MATTHEW, VP of Revenue at Demand Matrix
Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.
Tune into this 15-minute conversation to hear Asher’s take on all things content, including:
- Why relevancy is so important to content creation,
- How content can bridge the gap between sales and marketing teams, and
- How content creators can make sure their content is buyer-centric
On-demand webinar library
Check out our past webinars to learn time-tested strategies for responding to RFPs, managing company knowledge, and crafting deal-winning proposals.
How proposal team leaders tackled content organization and executive visibility to unite multiple stakeholders around winning responses that drive business.
Strategic tips from Google? Yes, please! Google Cloud Knowledge Manager, Lee Robinson, reveals best practices for building a response management program that proposal teams of one or a thousand can use.
2023’s biggest proposal trends are sure to have a major impact on your 2024 RFP team planning. For example, how will you address AI moving forward? Listen in as RFP team leaders from Cohesity and Gallagher discuss topics you should be thinking about for 2024, including technology trends, budget implications and team training and retention.
Purchasing software is a big commitment. In addition to vetting functions and features for end users, leadership and stakeholders must understand the bigger value to the business. View this webinar to learn how to get the most out of your proof of concept (POC), from setting goals and determining key players to building a business case for internal approval.
New research from Callan Consulting has unearthed actionable steps proposal teams can take to ensure they’re performing at their highest level. The research found that top proposal teams win 16% more RFPs and generate 55% of revenue from RFPs compared to 41% of revenue generated by other teams.
Watch this on-demand webinar for insight into how to help proposal and sales teams do more with less. Download the companion checklist.
You spend, on average, 20% of your time searching for content. Manual processes or ineffective software force you to start every proposal from scratch.
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Learn how to transform your RFP Answer Library into an absolute masterpiece, and prepare your content for 2022 and beyond
