ASHER MATTHEW, VP of Revenue at Demand Matrix
Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.
Tune into this 15-minute conversation to hear Asher’s take on all things content, including:
- Why relevancy is so important to content creation,
- How content can bridge the gap between sales and marketing teams, and
- How content creators can make sure their content is buyer-centric
On-demand webinar library
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Watch our webinar with Tim Nicklas—Account Executive at RFPIO—to see how LookUp brings the power of the Answer Library to places like Word, PowerPoint, Teams, and Slack.
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Watch our on-demand webinar with Jamie and Brandon to learn what proposal managers can expect in 2021, and what successful proposal teams are doing to stay ahead.
Hear from Monica Patterson, Customer Success Manager at RFPIO, to learn why hiring an RFP content manager is a no-brainer for organizations that respond to RFPs.
Tune into this 15-minute conversation to hear Eric’s take on the role content plays in the sales process, including his thoughts on personalization and enablement.