ASHER MATTHEW, VP of Revenue at Demand Matrix
Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.
Tune into this 15-minute conversation to hear Asher’s take on all things content, including:
- Why relevancy is so important to content creation,
- How content can bridge the gap between sales and marketing teams, and
- How content creators can make sure their content is buyer-centric
On-demand webinar library
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Tune into this 15-minute conversation to hear Eric’s take on the role content plays in the sales process, including his thoughts on personalization and enablement.
How has the role of content changed for B2B businesses? Hear Asher Matthew's take, including his thoughts on relevancy, sales-marketing alignment, and buyer centricism.