ASHER MATTHEW, VP of Revenue at Demand Matrix

Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.

Tune into this 15-minute conversation to hear Asher’s take on all things content, including:

  • Why relevancy is so important to content creation,
  • How content can bridge the gap between sales and marketing teams, and
  • How content creators can make sure their content is buyer-centric

On-demand webinar library

Check out our past webinars to learn time-tested strategies for responding to RFPs, managing company knowledge, and crafting deal-winning proposals.

An RFP is only one milestone in the overall sales cycle. But it is a big one. The best way to make sure an RFP response hits the mark is to have your RFP process aligned to your sales cycle. Get tips on how to do it and discover other benefits that will result (e.g., stronger responses to all

The value of proposal managers is undeniable: Organizations with dedicated proposal managers submitted 3.5x more responses to RFPs than those without. Kelly Barnard, RFPIO Response Management Strategist, reveals how proposal managers can prove that value—and use their unique skill set to drive sales productivity.