ERIC WITTLAKE, Sr. Director of Category and Product Marketing at 6sense
Is content important to your business? If you asked a business leader this question just 5 years ago, their answer would likely be quite different than it is now. To dig deeper into what those changes mean, we invited sales and marketing leaders to share their experiences navigating the changing nature of content.
Tune into this 15-minute conversation to hear Eric’s take on the role content plays in the sales process, including:
- The importance of involving buyers into the selling process,
- What personalization means for content (and what it doesn’t mean), and
- How to enable sellers to better leverage content.
On-demand webinar library
Check out our past webinars to learn time-tested strategies for responding to RFPs, managing company knowledge, and crafting deal-winning proposals.
Watch this on-demand webinar for insight into how to help proposal and sales teams do more with less. Download the companion checklist.
A top-notch content library, curated by engaged subject matter experts (SMEs) and powered by machine learning automation, has been proven to improve responses to RFPs, RFIs, DDQs, and security questionnaires:
An RFP is only one milestone in the overall sales cycle. But it is a big one. The best way to make sure an RFP response hits the mark is to have your RFP process aligned to your sales cycle. Get tips on how to do it and discover other benefits that will result (e.g., stronger responses to all
What does it take to lead a sales team to success? Get tips from this webinar on navigating everything from sales enablement content to coaching expectations to tools you need in your tech stack.
The value of proposal managers is undeniable: Organizations with dedicated proposal managers submitted 3.5x more responses to RFPs than those without. Kelly Barnard, RFPIO Response Management Strategist, reveals how proposal managers can prove that value—and use their unique skill set to drive sales productivity.
Users ready to scale the use of RFPIO across their organization can discover the power of Business Units in this quick webinar.
Learn how to transform your RFP Answer Library into an absolute masterpiece, and prepare your content for 2022 and beyond
Join an expert panel, including presales leaders Aditya Sridharan of RFPIO and Yuji Higashi of Presales Collective, as they reveal field-tested methods to help presales engineers.
Join Account Executives Aaron LaVigne, Brandon Perkins & Tim Nicklas as they dive into all the benefits of integrating your sales tech stack and best practices for making it happen.
Hear from Aditya Sridharan, Head of Pre-Sales at RFPIO as he explores methods for streamlining your process and freeing up your security team to focus on other high-priority tasks.
Hear from Josh Ellars—CEO and Founder of Patri—and Andrew Stone—Senior Channel and Alliances Manager at RFPIO—as they dive into strategies for increasing your RFP win rate.
Watch our webinar with Tim Nicklas—Account Executive at RFPIO—to see how LookUp brings the power of the Answer Library to places like Word, PowerPoint, Teams, and Slack.