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Why you need the ultimate library for your RFP responses

Why you need the ultimate library for your RFP responses

People from unique business units respond to RFPs, and only a select few have “RFP management” listed in their job […]


Category: Tag: Content governance platform

Why you need the ultimate library for your RFP responses

Why you need the ultimate library for your RFP responses

People from unique business units respond to RFPs, and only a select few have “RFP management” listed in their job descriptions. Because various content contributors must band together to create quality responses, this content must be centralized and accessible.

In reality, response content is scattered across spreadsheets, Google Drive folders, or perhaps a content management system. The result of a disjointed RFP response process is apparent in these survey responses about top challenges:

  • 43% of SMEs are spending too much time on RFP responses.
  • 50% of proposal managers can’t keep content up-to-date and accurate.
  • 43% of marketers are wearing too many hats and don’t have time for RFPs.
  • 68% of salespeople struggle with focusing on sales-related activities.

So, what is the secret to more efficient RFP content management? You need the ultimate Content Library for your RFP responses.

It’s time to address your RFP content production cycle

With the high number of RFPs you’re responding to, you know you don’t want to start from scratch with each response. It will only be more time lost when you don’t have any to spare.

Perhaps your response management team has already recognized the importance of having an Content Library, but the best they could come up with is a workaround. Keeping up with a spreadsheet database is practically a job on its own and searchability isn’t the best. And, how can you begin to keep graphics or supporting attachments organized?

38% of content marketers said the production of content was by far their biggest challenge. Even if you are not a marketer, you are undeniably a content creator if you respond to RFPs. The same content creation challenges ring true in the response process.

Your RFP content production cycle should include an easy way to:

  • Find content.
  • Create content.
  • Customize content.
  • Review content.
  • Format content.
  • Audit content.

RFP software is a dedicated solution that provides a robust, collaborative Content Library to meet all of your RFP response needs. Best of all? It’s easy to use.

What to expect from the ultimate RFP Content Library

We’ll admit…the word “ultimate” gets thrown around a lot in the business world. But, when you modernize your RFP response process with RFP software, you truly have the ultimate RFP Content Library at your disposal.

Because you are working within a dedicated solution for responders—rather than a system of workarounds—you’ll enjoy many benefits that positively impact your RFP content lifecycle.

Store marketing-approved content in one place

Most marketing departments are in charge of approving content for RFP responses. Your Content Library serves as a centralized location for marketing approved content to keep the RFP process moving forward smoothly. When approved content is sitting in an email or Excel, it can easily slip through the cracks and delay progress.

Stitch quality content together quickly

An RFP software Content Library gives you an option to browse various responses for a similar question in historical RFPs. Quickly stitch together high-quality responses to customize your response for a better chance of closing the deal. It’s never one-size-fits-all for RFP responses, so it’s important to have that level of control over your content.

Organize your Content Library to easily find content

The key to an organized Content Library is using tags—something you would be hard-pressed to pull off in a spreadsheet. Tags might include: security, architecture, pricing, customer references, terms and conditions. Narrowing down your response content hunt with effective tagging makes searching highly targeted and efficient for your team.

Automate response content and customize

How great would it be if an answer was already generated for you in your Content Library? Going the extra mile, a recommendation engine takes searching out of the equation entirely—a lot like the auto-suggest features you’re familiar with in other search platforms or email solutions. And you’re never stuck with the recommended answer, because you have the power to customize it.

Optimize responses with content audits

Your Content Library is a living breathing resource, and there are times when it needs a cleanup or refresh. Having a workflow option where the system periodically sends out a friendly content audit reminder to content owners will help everyone stay on top of RFP responses, so they are always relevant and optimized.

89% love having a centralized Content Library

Whenever we ask responders about their favorite RFPIO feature, the Content Library is consistently the top choice. 89% of responders love having a centralized Content Library, because they have unmatched abilities when it comes to storing, organizing, and accessing responses—especially when compared to a previous manual process.

As the Manager of Sales Solution Architects at LexisNexis, Jeff Skott achieved content management mastery and reduced his response time by 25-30%. Watch the video to learn how Jeff gained these superpowers after transforming his Content Library.

How a recognition company doubled their win rate with excellent content management

How a recognition company doubled their win rate with excellent content management

When the content manager at a global recognition company was asked about the most important part of a smooth-running RFP response process, they replied, “ensuring the most up-to-date and accurate content is never more than a few clicks away.”

Thanks to their well-organized content library, their response process is now a well-organized machine—but it wasn’t always this way.

Before implementing RFPIO, the proposal team spent the vast majority of their time searching for answers to questions they had already answered dozens of times before. This left minimal time to focus on the part that actually mattered: crafting compelling content tailored to each client’s specific needs.

They knew there had to be a better way. After a comprehensive market scan of RFP software, the team decided on RFPIO to help them catapult their response process to the next level. Since moving forward with RFPIO, they’ve noticed three key improvements to their response process:

Higher quality RFP responses with a content library that improves over time

Before using RFPIO, one of the RFP writers remembers that “there was this one answer in our library that had a typo. Each time I used that answer in my responses, I would manually correct the typo in the RFP, rather than in the main system.”

Because their previous content library was so difficult to update, it would quickly become obsolete—and writers couldn’t rely on it to find the information they needed.

When the RFP response team first saw RFPIO in action—and saw that updating an answer was simply a matter of clicking ‘edit’, typing, and clicking ‘save’—they knew RFPIO would make a huge difference in their process.

Now, the team has a specialized content manager, who manages the content library with an eagle eye. They carefully moderate each question-and-answer pair before approving it to the library, only approving answers that will create value for the entire team.

As a result, the recognition company’s content management system improves with each RFP they respond to—and they’ve found that when the entire team has access to the best content available, everyone is better off.

“When my team saw that RFPIO automatically suggests answers while you’re responding to an RFP, we were so excited. We weren’t doing anything like that—and we all knew, right away, that RFPIO would make a huge difference.”

Consistent, high-quality answers, in every RFP

Because their previous content management system was so difficult to update, content stored in the library was often out-of-date and inaccurate—and RFP writers couldn’t rely on it to respond to their RFPs.

Instead, they would put the four most recent RFPs they’d completed on one screen and the current RFP they’re responding to on another. If they couldn’t find the answers they needed in their previous RFPs, they might ask their neighbor. If that didn’t work, they might email an SME.

With this inefficient process, finding an answer to a single question could take days.

Now, the RFP team knows that the content stored in the library is the most accurate and up-to-date content there is.

Furthermore, the team can upload an RFP into RFPIO and respond to it without leaving the software. As they’re responding to each question, the library automatically suggests the most relevant answer.

Easy access to a reliable single source of truth, combined with the AI-enabled search engine and recommendation tool, has empowered the RFP response team to quickly respond to commonly seen questions—giving them more time to focus on what really matters.

RFP software helped tailor RFP responses to each client’s specific needs

The content manager on the team has a philosophy about RFPs: 80-85% of a given RFP is boilerplate content. The remaining 15-20% is where you really have the freedom to make something new or write something adapted to a client’s specific needs.

But before implementing RFPIO, the RFP response team felt like they were spending most of their time hunting down answers to repeat content—leaving minimal time to focus on compelling win messages.

Because they were spending so much time looking for information, the proposal team often wouldn’t be able to submit each RFP until right before the deadline.

This all changed after they started using RFPIO. In the last year, they submitted RFPs an average of 1-2 days early. Added together, that equaled an extra 114 days for the year—time the team could spend crafting messages tailored to each client or working on other projects.

Over the last year, they also increased the number of projects they worked on by 10 percent—and doubled their premier client win rate (win rate for clients over a certain dollar amount).

RFPIO has empowered the proposal team to knock out the repeat questions and empower their team to do what they do best—craft compelling messages that help their organization win more deals.

“RFPIO has given us more time to craft compelling win messages and work on other projects. In the year after implementing RFPIO, we’ve doubled our premier win rate, while also increasing the number of projects we worked on by 10%.”

Streamlining the response process meant winning more deals

One of the writers on the team remembers that it used to feel “like every project we were working on would just be down to the wire.” With RFPIO, the RFP response team is able to approach each RFP with purpose—resulting in more compelling proposals and less stress.

And in the RFP world—defined by tight deadlines and high stakes—a less stressful process can really make all the difference.

Schedule a demo to see how RFP software like RFPIO can remove the stress from your process and help you win more deals.

How RFPIO enables Progress to collaborate across a global team

How RFPIO enables Progress to collaborate across a global team

Jonathan Read is a sales engineer at Progress, a company that enables customers to deliver modern, high-impact digital experiences. A self-described “do-er” and “hater of inefficiency”, he does everything possible to streamline complicated processes.

At Progress, sales engineers like Jonathan are responsible for responding to RFPs. Before automating their response process, a sales engineer would complete an RFP by answering each question one-by-one. Without a technological solution to support their process, Jonathan estimated a single RFP might take up to six hours to complete.

He knew there had to be a better way to respond to RFPs—and he was determined to find it. And so was Gary Clink, the Head of Global Technical Enablement.

Gary and Jonathan teamed up to implement a solution that would enable their sales engineers to quickly create sales proposals and make company knowledge easily accessible to everyone across the global organization.

They decided that RFPIO was exactly what they needed to push their response process to the next level. With RFPIO, the team saw three key improvements to their response process.

Breaking down knowledge silos with a content management system

Under Progress’s previous response model, the most up-to-date product information was siloed in the brains and hard drives of certain individuals. The absence of a referenceable content library meant that anyone who needed to find a certain tidbit of information would have to reach out to those individuals directly.

That’s why the biggest thing that stood out about RFPIO was the consolidated Content Library and the ability to extend user licenses to as many people as they’d like, both inside and outside the organization.

While the Content Library itself streamlined the RFP process by storing previous RFP answers in one place, the unlimited licensing model opened up a vast, searchable knowledge base to both employees and external partners.

This significantly accelerated the employee and partner onboarding process, because employees and partners could simply search for the answer they were looking for in the Content Library—rather than tracking down the right sales engineer who could answer their question.

As security risks escalate, and as proving compliance has become necessary for both acquiring new customers and retaining existing ones. Progress began leveraging RFPIO for answering DDQs (due diligence questionnaires).

Gary noted that, “Although we adopted RFPIO initially to help co-ordinate and respond to complete RFI and RFPs across the breadth of our company portfolio (which it continues to do brilliantly!), we found that, particularly in light of complex trojan hacks within our competitors’ solutions, that more and more companies want to confirm corporate security compliance.”

RFPIO enabled Progress to answer the questionnaires as well as develop and maintain their customer base.

“RFPIO not only simplified the whole process of answering hundreds of complex questionnaires for us, allowing us to build a comprehensive library of standard answers to regulatory questions – speeding up response times and ensuring consistency, but also became a key differentiator during renewal cycles and negotiations – critical to customer retention and attraction.”

Collaborating across a global team using advanced collaboration tools

Jonathan knew from experience that when an RFP contained questions that required input from more than one team, it was challenging to know who was best-equipped to respond—especially considering Progress’s team is scattered in countries all over the world.

With RFPIO’s advanced collaboration tools, legal teams, financial teams, and other subject matter experts can easily contribute to RFPs. All responders like Jonathan have to do is @-mention the person or team they need help from directly on the question itself—allowing teams to collaborate within the tool and not in lengthy email chains.

Enhanced collaboration and access to a single source of truth are already improving Progress’s response process. Shortly after implementing RFPIO, a sales engineer in Australia—who had only recently started at the company—was able to collaborate with sales engineers in Bulgaria and product managers in the United States to complete an RFP in just a few days.

Building a multilingual knowledge base

As a global organization, Progress receives and responds to RFPs in multiple languages. For example, if a German-speaking prospect engages with a German-speaking sales team and issues an RFP in their language, the prospect would be unpleasantly surprised if all the answers came back in English.

With RFPIO, Progress can layer a single answer in multiple different languages, enabling their global team to store sales content in their own language (and the language of their prospects), so they can easily respond to sales queries and other RFPs.

Additionally, as a company with a multi-product portfolio, Progress wanted a response management solution that could create separate content collections for each of their different product types.

This feature became unexpectedly useful in the midst of a global crisis when Progress began receiving many questionnaires requesting assurance that Progress could continue to fulfill their SLAs. To navigate this crisis, Progress’s legal team worked to populate a new collection with standard (legal-approved) answers specific to the crisis so the rest of the team could quickly and consistently respond to these inquiries.

A faster way to respond

Jonathan has wanted to fix the RFP process for about a decade and RFPIO was exactly the efficiency solution he was imagining.

A few weeks ago, a partner representative approached him with an RFP they were very behind on and needed to submit the next day. In the past, Jonathan says this would have been an all-night session for him. With RFPIO, he and one other marginally technical person were able to respond to all 70 questions in less than two hours.

When asked how he felt about his RFPIO experience so far, Jonathan enthusiastically remarked, “RFPIO has changed my work lifestyle in the things we can do and repeat. And it’s so great that the RFPIO team is so flexible with the product and finding new things we can do with it—we can’t wait to keep going with this thing and push it to new limits.”

“With RFPIO, one other marginally technical person and I were able to respond to all 70 questions of an RFP in less than two hours. Before, this would have been an all-night session for me.”


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