THE RFPIO BLOG

Start Responding Like a Pro

The RFPIO blog is full of insights and best practices, giving you the tools you’ll need to streamline your process and respond with confidence.

Thank you for subscribing.

Something went wrong.

Understanding due diligence questionnaires

Understanding due diligence questionnaires

The internet allows consumers to easily arm themselves with information that may influence their buying decisions. Before spending money at […]


Category: Selling & Enablement

Understanding due diligence questionnaires

Understanding due diligence questionnaires

The internet allows consumers to easily arm themselves with information that may influence their buying decisions. Before spending money at a restaurant or hair salon, for example, they might consult Yelp or Google Business reviews.

When a business enters into an agreement with another company, whether it’s a large purchase or even a merger or acquisition, making informed decisions is a little—okay, a lot—more complicated than just checking Yelp reviews. Before entering into a business relationship, buyers must do their due diligence, or there could be severe repercussions.

What does doing “due diligence” entail when entering into business agreements? In this blog, we’ll talk about when you can expect a DDQ (due diligence questionnaire), what to expect from it, and how to make filling one out a whole lot easier.

What is a due diligence questionnaire (DDQ)?

A DDQ is a formal document and request from a company looking to have a set level of understanding of a specific topic from a potential vendor. A DDQ enables the issuer to vet prospective partnerships.

It is worth noting, however, that DDQs vary between industries and types of products or transactions. Also, unlike an RFP, a DDQ is not a sales document and may not even be a precursor to a sales document.

Although, similarly to how many (if not most) companies run background checks on new hires, a DDQ might be that “background check” before signing an official deal. DDQs are most commonly sent from highly-regulated companies, such as those in the financial services industry.

Some DDQs are product-focused, asking, for example, what the product capabilities are. However, a DDQ is not a sales document, so it generally won’t get into specific product features, pricing, or logistics.

DDQs include:

  • Financial status – Businesses make large purchases to help them fulfill their customer obligations. Suppose they choose to do business with a company that isn’t on good financial footing and could go bankrupt. In that case, the purchasing organization risks financial loss, potential legal problems, damage to credit, and a hit to its reputation. This isn’t to say they’ll always receive the answers they’re looking for; we’ll get to that in a moment.
  • Business holdings – Asking an organization to disclose its business holdings is part of the financial vetting process. It could reveal potential red flags that expose the vendor—and potentially, by extension, the purchaser—to legal and tax vulnerabilities.
  • Compliance standards – Does the vendor meet the purchaser’s industry standards and applicable government regulations? These questions might arrive via a separate security questionnaire.

Due diligence core areas

Many people confuse DDQs with RFPs and security questionnaires, but they are quite different. As mentioned earlier, an RFP is a sales document. A security questionnaire has more in common with a DDQ than an RFP but security questionnaires are generally straightforward yes/no questions.

A DDQ might contain some narrative questions, similarly to an RFP. But a DDQ is strictly about vetting a company, not making a sale. The core areas include:

  • General organizational information (business credentials) – Typically, DDQs only ask about surface business credentials, such as company name, company legal name, year founded, primary products, number of customers, etc.
  • Financial review – Financial due diligence is one of the primary purposes for DDQs, especially in financial services. Customers may want to see the last three years of financial statements. Privately-held companies are not legally required to release financial information—and as a matter of course, they won’t. As an alternative, the vendor might suggest a phone call to discuss concerns.
  • Human resources – HR questions are generally more characteristic of an RFP than a DDQ. There might be some surface-level questions, such as “how many employees,” etc., but granular questions about HR are left to the RFP.
  • Funding – A DDQ issued to a startup company might ask about funding. A DDQ may also ask about a fund manager’s strategy.
  • Governance, risk, and compliance – This is a core piece of DDQs.
  • Legal – Legal questions are usually categories under compliance. Legal agreements are generally more RFP-focused.

What does a DDQ include?

While DDQs might have some narrative questions, most are yes/no. DDQ questions might cover several categories.

They might include:

  • Company questions – Company questions might include some narrative questions, such as, “tell us about (company history, organizational structure, subsidiaries, majority stakeholders, investments, etc.).”
  • Financial information – Financial information includes income, balance sheets, accounts payable and receivable, tax returns, credit reports, etc. Many privately held companies will not answer these questions.
  • Employee information – Employee information is generally part of an RFP. However, a DDQ might ask high-level questions such as the number of employees, types of non-compete and non-disclosure agreements, etc.
  • Legal overview – A DDQ is not a legal contract, but that doesn’t mean incorrect answers won’t get you in legal hot water in the future. You may see questions about litigations, permits, licensing, etc.
  • Financial and debt statements – It’s common for a DDQ to ask for financial and debt statements. However, while that information is public for publicly traded companies, privately held companies may not, and often do not, provide those answers.
  • Consumer/customer information – Customer questions are generally not part of a DDQ. However, it might include questions about security surrounding customer records or any litigations.
  • Industry and market insights – Industry and market insights are not common DDQ subjects.
  • Intellectual property – Intellectual property questions are common on DDQs. You could be asked how many patents your company holds, whether your products are intellectual property or crowdsourced, etc.
  • Operational information – Like HR questions, operational questions are typically high-level, such as about network security. However, in manufacturing, operational questions tend to be far more complex and in-depth.
  • Regulatory compliance – Regulatory compliance is generally the most critical part of a DDQ, especially in the tech, financial, and healthcare industries. You can expect several questions about whether you comply with an issuer’s regulatory requirements.
  • Data security and privacy – In most cases, data security and privacy fall under regulatory compliance. Some issuers might want to know whether you go above and beyond to meet stringent compliance requirements.
  • Contractual obligations – Contractual obligation questions are typically in an RFP instead of a DDQ.
    Reputation and publicity reports – Reputation and publicity report questions are not generally part of a DDQ. However, you will find them on RFPs and RFIs (requests for information).
  • Information technology systems – It’s common for a DDQ to ask about existing software and hardware.
  • Tax history – Tax history typically falls under financial questions. Most privately held companies won’t answer.

Why do organizations issue DDQs?

While DDQs are not a direct part of the sales cycle, they can help facilitate it. A company may issue a security questionnaire before an RFP or even compile a list of compliant vendors for future use.

It’s also prevalent for companies to issue DDQs to existing vendors to address significant organizational changes and maintain standards in their vendor pool.

  • Mitigate risks – Risk mitigation is the fundamental reason to issue a DDQ. Risk mitigation is a common concern in investment management. DDQs are often issued for existing relationships to ensure up-to-date compliance.
  • Guarantee compliance – This falls under risk mitigation.
    Streamline disclosure process – A comprehensive DDQ is designed to streamline information collection and disclosure.
  • Enable efficient gathering of large amounts of data – DDQs can collect large amounts of data, within limits. Large response teams can provide more data than smaller teams, although advanced response software helps level the playing field.
  • Accelerate transactions – Generally, DDQs do not accelerate transactions. However, they can make choosing vendors in the short or long-term future much simpler.

Understanding DDQ responses

An effective DDQ response provides enough information to empower transactions to proceed with assurance. Quality responses can help:

  • Demonstrate strengths with compliance – Demonstrating compliance can set you apart from some of your competitors, but again, DDQs are not sales documents. It’s essential to follow the issuer’s guidelines and never fudge or exaggerate your compliance.
  • Confirm historical performance – A DDQ may ask about past performance trends, especially in investment and financial firms. Other industries might be asked about overall growth, etc., although that’s usually not a focus.
  • Investment and asset management – A DDQ might also ask about investments and asset management. However, privately held companies might not answer the questions.
  • Disclose risks – From the buyer’s perspective, a DDQ is about disclosing any risks before entering into or maintaining a business relationship. Vendors might be tempted to gloss over risks, but it’s critical to be honest about your limitations and hopefully create a plan to address them.
  • Grow revenue – DDQs are not specifically revenue-generating documents, but in many cases, they are a necessary piece of housekeeping, so to speak, before entering a sales cycle.

Types of due diligence questionnaires

DDQs are about as varied as the industries they come from and their ultimate purposes. Some industry-specific or situational questions you might find are:

Mergers and acquisitions due diligence

Not surprisingly, DDQs issued before a merger or acquisition are highly detailed. Nothing is off the table, although a DDQ will commonly ask about financial history and obligations, security compliance, legal matters, contract obligations, etc.

It is worth noting that since mergers and acquisitions are typically not public knowledge within a company, the vendor should limit project access to executives and others involved in the query.

Vendor due diligence

Not all customer/vendor relationships begin with a DDQ; it depends on the industry. For example, purchases in the investment and management realm must include DDQs. Vendor management is about standardization to take any surprises out of future business arrangements. Overall, the goal is to reduce risk and inform decision-making.

Business relationship due diligence

DDQs can be a critical part of ongoing business relationships. Have regulatory requirements changed? Have you kept up? Has your business made any structural changes?

Investment due diligence

A DDQ is extremely important in vetting companies before investing. It is worth noting, once again, that the types of questions asked on an investment DDQ ask for sensitive information, so it’s unlikely that they’ll be answered by response teams.

Due diligence questionnaires: Best practices

Unlike the RFP process, which focuses on features, pricing, onboarding processes, etc., the DDQ process elicits details and insights that may be overlooked.

Define your strategy

Your DDQ strategy should begin long before you receive one. Response managers should determine:

  • Whether their SLAs are defined and available.
  • Who is going to intake the DDQ?
  • How long will it take before you start answering questions?
  • Who will answer the questions?
  • How long will the DDQ be in question/answer mode?
  • When will the DDQ be ready for review?

Address vulnerabilities

It’s easy to assume that a DDQ mitigates risks for the issuer with little benefit to the company responding. However, it’s not that simple. An accurate and thorough DDQ response strategy can identify vulnerabilities within your organization.

As for the issuer, failure to issue a comprehensive DDQ can result in:

  • Security breaches – If a company fails to properly vet vendors for compliant security protocol, they risk breaches that are out of their control, and the vendor risks fines and litigation when they fail to deliver or try to gloss over risks.
  • Failed revenue goals – If a purchase is tied to your company’s revenue and you’ve failed to do your due diligence, it could have revenue ramifications for several quarters.
  • Falling out of compliance – Even if all of your company’s systems are compliant, a non-compliant vendor could knock you out of compliance.
  • Breached contracts – If you choose a vendor who fails to adhere to their agreement, your customers will blame your company, not the vendor.
  • Fraud – Fraud in B2B (business to business) sales is rare, in no small part because the vetting process is far more rigorous than with most consumer purchases.
  • Mismanagement – DDQs help protect against the mismanagement of funds or data.

Clearly articulate core DDQ objectives

Why did you receive the DDQ? Is it a precursor to a sales process, or will it be an ongoing quarterly or yearly review or audit?

Employ a consistent and systematic approach

An effective DDQ response process requires thoroughness, accuracy, and consistency. Advanced response management software, such as RFPIO, is the tool that creates time-saving repeatable processes.

  • Prepare customized templates – Create a branded answer template that easily imports information from whatever format a DDQ appears in.
  • Identify and quickly access SMEs – Are the questions in their area of expertise, and do they have the time?
  • Leverage RFP response management software – RFP response management software helps ensure that your answers are accurate and on-brand while saving time and resources.

Work from due diligence checklists

Checklists are built into nearly every project management software. Checklists keep you on time and on track.

Super-organized issuers might even build checklists into their DDQs.

A checklist:

  • Enables easier comparisons – Think of a DDQ as an opportunity to check your company’s compliance as it compares to yours and your issuer’s standards.
  • Effectively collects information – A checklist helps ensure that you aren’t missing anything and aren’t gathering the wrong information.
  • Prevents missed deadlines – A checklist will help ensure that your response is complete and on time.

Centralize organizational knowledge

DDQs aren’t known for originality; however, two issuers rarely ask similar questions in identical ways. Can you make the answers repeatable? Can you store answers in a single source of truth to accelerate future DDQ responses? Whether a DDQ has 20 or 2,000 questions, having content in place is by far the biggest time saver.

A single source of truth:

  • Ensures accuracy – All information stored in a company’s knowledge library should be verified accurate through regularly scheduled audits.
  • Supports transparency – With pre-approved answers, a comprehensive AI-powered knowledge library does much of the work for you.
  • Improves knowledge access – In a perfect world, every DDQ stakeholder would have access to their single source of truth. RFPIO’s unique project-based, rather than user-based, pricing structure gives access to any authorized person without having to purchase additional licenses.

Leverage automation

Because DDQs arrive via a myriad of formats, it’s crucial to have software in place that helps you standardize them. Intelligent automation goes several steps further by doing up to 80% of your work.

Benefits of DDQ response automation include:

  • Tracking the completion process in real-time
  • Streamlining the response time
  • Scaling the ability to respond to DDQs
  • Efficiently managed tasks and deadlines
  • Improved collaboration

Due diligence example questions

Not surprisingly, a DDQ’s questions are industry-specific. Below are some common industry-specific examples:

Organizational due diligence questions

Organizational due diligence questions can be a part of any DDQ, but in-depth organizational due diligence questions are more common in mergers and acquisitions than in vendor DDQs.

Questions might include:

  • What is the organizational structure of your company?
  • Can you provide professional bios for senior leadership?
  • Can you offer diagrams and charts of your corporate structure?

Financial due diligence questions

DDQs are most common in the financial services industry. Expect DDQs to ask:

  • What are your operating costs?
  • Can you provide income statements and balance sheets?
  • Can you provide accounts receivable information?
  • Can you give a breakdown of sales and gross profits (by Product Type, Channel, and Geography)?

HR due diligence questions

HR due diligence questions are uncommon but not completely unheard of. You may have to answer questions such as:

  • What do current employee contracts look like?
  • What are historical and projected head counts, both by function and location?
  • What are your benefit plans?
  • Can you provide incentive stock plan overviews?

Investment fund information

Investment and hedge funds, of course, are an arm of the financial services industry, so you will generally see DDQs. Questions might include:

  • What are your fund strategies and goals?
  • What are your historical and projected growth rates?
  • What is your market share?

Governance, risk, and compliance

A DDQ’s most basic function is to determine and mitigate risk. Governance, risk, and compliance questions include:

  • What are your organizational policies?
  • Can you provide an organizational code of ethics?
  • Can you provide a breakdown of service provider risk?
  • Can you provide your SEC communications plan?

Legal due diligence questions

Legal questions generally fall under RFPs rather than DDQs, however there are some cases where an issuer might include legal questions, including:

  • Have you been involved in any litigation?
  • Are you currently involved in any litigation?
  • What trademarks and patents do you currently have?
  • Can you provide insurance coverage details?
  • Can you provide your history of regulatory agency issues?
  • What are your compliance programs and policies?

Simplify due diligence with RFPIO

Repetitive, manual due diligence efforts are inefficient and cumbersome. RFPIO is a response platform and a project management platform. Simplify your DDQ response processes with:

Standardize importing – Whether your DDQ arrives as a spreadsheet or a Word document, import it into RFPIO for standardized, highly-searchable, formatting and functionality.
Project management – RFPIO will let you set project goals and timelines, helping ensure your answers will arrive on time.
The ability to choose your SMEs – Your SMEs are very busy and have varying degrees of expertise. RFPIO will show you the SMEs who’ve answered similar questions in the past, and show their availability.
Repeatable answers – DDQs can have thousands of questions. RFPIO’s Content Library stores approved answers to previous questions, letting you auto populate and edit as you see fit.
Standardize exporting – RFPIO lets you customize templates to match your brand and impress the issuer.
Responding to DDQs

RFPIO is the number one response management platform, and not just for RFPs. Leverage RFPIO throughout your entire DDQ response process to provide professional, accurate, and on-time responses. RFPIO’s AI-powered response platform provides:

  • A single knowledge library (RFPIO’s Content Library) – Add answers to any DDQ from anywhere within the company
  • RFPIO® LookUp– Provides access to the Content Library to any authorized person with a browser.
  • Recommendation Engine – Automatically suggests the best responses
  • Project management functions – Assign, manage, and track workflow tasks and deadlines.
  • Scalability to respond to DDQs – While most SaaS (software as a service) products have a per license pricing model, RFPIO allows for unlimited users with project-based pricing. Your capabilities will grow as you need and scale back when your response team can take a little breather.

RFPIO also enables collaboration with seamless integrations with all of the most popular communication applications. Keep in touch with teammates from anywhere in the world using Slack, Microsoft Teams, Google Hangouts, or Jira to:

  • Ensure accuracy – It would be tough to answer a DDQ without help from some SMEs. Real-time communication and fact checking helps you submit accurate answers.
  • Efficiently manage tasks and deadlines – Stay in touch with each stakeholder to ensure each task is completed on time.
  • Streamline response time – Better communication enables faster response times.

Explore a better DDQ solution

RFPIO isn’t just for RFPs. Our comprehensive response management platform makes responding to DDQs fast, secure, scalable, accurate, and on time. If you would like to learn how RFPIO can help you demonstrate compliance, schedule a free demo.

DDQ vs. security questionnaire

DDQ vs. security questionnaire

From content to timing, confusion often surrounds the differences between due diligence questionnaires and security questionnaires. Read on to learn the nuances of each document to improve your responses and win that next deal.

What is a DDQ?

A DDQ stands for due diligence questionnaire. Organizations send them to mitigate risk before entering into an agreement with another company. It is a formal document designed to establish whether a vendor complies with industry and/or customer standards or needs, including how the vendor manages its own network and cybersecurity protocols.

Unlike an RFP, a DDQ is not as much about competitive evaluations. A DDQ is all about compliance and business practices.

What is a security questionnaire?

Much like it sounds, a security questionnaire is sent to potential vendors to determine whether their security protocol meets the issuer’s standards and legal requirements. Security questionnaires are technical and usually highly complex, however most questions are “yes” or “no” rather than narrative.

Note that neither DDQs nor security questionnaires are sales documents.

DDQs vs. Security Questionnaires

Now that you know the definition of a DDQ, let’s get into how security questionnaires are unique, along with a few similarities they share with DDQs.

Common industry

Any organization can issue a DDQ, but we see them most in the financial services industry. Security questionnaires are primarily used by organizations operating in technology—either hardware or software.

Market evaluation

Much like a DDQ, a security questionnaire will not be used as a method of evaluation between vendors. Although, if an organization throws an RFP (request for proposal) into the mix, then both questionnaires play a role in market comparison.

Because a security questionnaire is not a competitive evaluation, the issuer won’t spend time performing a security review with more than five potential vendors. It’s completely different from responding to an RFP, which may be sent out to tons of vendors to cast a wide net.

Issuing departments

Usually, a security questionnaire comes from a security department (infosec, IT security, cloud security, etc.). While a DDQ will not necessarily come from that department—marketing, client services, or compliance teams frequently send these documents to responders.

Sales timing

Security questionnaires and DDQs typically show up early in the sales cycle. They may come in when an organization is trying to set you up as the vendor of choice or before it’s time to renew. Before you can become their new vendor, they need to make sure you’re compliant. If you’re an existing vendor, they might need to ensure you’re still compliant.

Even when you become their vendor partner, you might see a due diligence questionnaire again and again. Especially in the financial services industry, DDQs are sent to vendors annually—even quarterly—so make sure you’re up to speed on industry regulations.

Document types

A security questionnaire is predominantly an Excel spreadsheet. A DDQ could be a spreadsheet, but about 70% of the time, this questionnaire lives in a Word document.

Question types

Security questionnaires tend to be a standard set of questions, where you answer some variation of a yes/no answer in a drop down. You might need to add some commentary to back up your answer. While there will be some black or white questions in a DDQ, there is also room for interpretation and creating a narrative.

Succeeding with Security Questionnaires and DDQs

To knock content out of the park with security questionnaires and DDQs, naturally, the best technique is accuracy. With that top of mind, here are other tips to help you succeed as a responder.

Security Questionnaires

You have a lot less room to knock this content out of the park. Your data is encrypted or it’s not. You either have the firewall or you don’t. It’s not about how you implement the firewall, it’s simply: Do you have the firewall set up?

Stick to the facts

Obviously, one thing you don’t want to do is lie. Let’s say you are asked if you check your disaster recovery plans every 60 days. If your process is checking disaster recovery plans once a year, don’t say “yes.” They will find out 60 days later when you don’t meet their requirements.

Time to completion

Time to completion is a really good thing to shoot for with security questionnaire responses. You’re usually still in an evaluation process where you might be the vendor of choice or you’re one of two choices.

DDQs

Similar to an RFP response, there is more room for creativity with your DDQ content. However, don’t respond to a DDQ exactly as you would to an RFP. Before you respond, consult with the correct SMEs (subject matter experts).

Early stage advice

If you receive a DDQ in the early stages of the sales cycle, this document might be their vendor filtering method. DDQs are not the time for a sales pitch. Instead, consider showing your strengths with compelling and (most importantly) accurate narratives showing compliance. Late stage advice

During the late stage of the cycle, your DDQ might be a recurring document you respond to with an existing client, or it could be in addition to a DDQ you’ve already answered. Get straight to the point and ensure accuracy to show you are still in compliance.

Next steps

If a DDQ is part of a sales process, and even if it’s not, response software such as RFPIO makes answering it a whole lot easier. Your RFPIO Content Library can answer many of a DDQ’s questions with a few clicks.


RFPIO can help you increase DDQ and security questionnaire accuracy and efficiency.  Demo RFPIO today to support your sales process.

RFP Process Recommendations

RFP Process Recommendations

Drawing a clear line between business activities and profits is often challenging. But two things that have a clear impact on the business bottom line are: the number of RFP (request for proposal) responses you complete, and the quality of the proposals you submit. 

Every time you fail to respond to an RFP by the deadline, that’s a sale you’ve lost. And any time you send a lackluster proposal because you were rushed and sloppy in getting it out (relatable though that may be), your chances of landing that sale don’t improve by much.  

Even understanding the value of a competitive RFP response, many companies struggle to complete persuasive proposals in a timely manner. If every RFP at your business requires internal scrambling and stress, that means you lack a strong RFP process. And that lack is costing you. 

What is an RFP Process?

An RFP process consists of the steps your company takes each time you respond to an RFP, the tools you use to enable those steps, and the people who complete them. Establishing a clearly defined process for RFP responses is crucial for getting more proposals out on deadline and ensuring each one is high-quality. 

Designing a Great RFP Process 

At companies that lack a clear RFP process entirely, the response to an RFP can tend toward disorganized chaos. But while any RFP process is better than no process at all, a weak one can still leave your team unorganized, unprepared, and overwhelmed. That won’t improve your results by much. 

A great RFP response process is one that’s clearly defined, efficient, and consistently produces strong proposals. You’ll know you’re on the right track when collaboration between team members starts to run more smoothly, you increase the number of RFP responses submitted, and the workload of completing each one decreases. Oh, and when you start to win more of those RFPs, of course. That’s the best part. 

7 RFP Process Recommendations 

To create the kind of RFP process that achieves those results, you’ll want to follow a few main RFP process recommendations. 

1. Determine the right tools for the job

The tools you use impact what your RFP process will look like. Many companies default to using the basics:

  • 28% rely on spreadsheets to capture information
  • 54% use email for communication and shared folders like Google Drive to share information
  • 84% stick with a manual process for RFP responses 

In some cases, those tools do the job just as well as you need them to. 

But if you’re struggling to stay on top of RFPs using the tools you have now, this is a good opportunity to consider whether it’s time for an upgrade. As you develop a clear RFP process—or work on updating the one you have—consider what needs you have that a new product (or a couple) could address.

If the stakeholders involved in your RFP response process can’t seem to get on the same page, you may want to go beyond email and invest in better collaboration tools. If your SMEs (subject matter experts) bristle at having to answer the same questions over and over again with each new RFP, a good knowledge management tool will help them reuse the work they’ve already done.

And if your team is letting relevant RFPs slip by because you can’t get them done in time, RFP automation software can considerably cut down on the time and work each proposal requires. Companies that invest in RFP software manage to submit 43% more RFP responses than those without. 

Be careful here not to confuse picking a product with solving your RFP response issues. The right tool has to be matched to the right process to make a meaningful difference. But once you’ve identified the tools that best address the RFP process challenges you face now, you can develop a more effective process based on the features you gain.  

2. Evaluate RFPs strategically

Even with an awesome team and the right products, you won’t be able to respond to every single RFP that comes your way. Crafting a strong proposal takes time, and submitting a sloppy one isn’t worth the effort. To keep the work manageable, an important RFP management best practice is developing criteria to determine which RFPs are worth your time.

Some useful questions to consider at this stage are:

  • Is our product even a fit for this RFP? You’re not going to win an RFP if your product doesn’t meet their needs. And you wouldn’t want to—trying to make your product stretch to do something it’s not meant for would be a bad experience for both of you. If you’re not the right answer to what they’re looking for, skip the RFP.
  • Is this company in our target market? Some prospects are worth more to your business than others. If you haven’t yet, define your ideal customer. Then weigh RFPs against how closely the company matches your target market. You may find it worthwhile to respond to RFPs for companies that don’t exactly match your ideal customer profile, but any time you have to choose between RFPs based on your capacity, it will help you prioritize your options.
  • Can they afford us? Don’t go through the whole process of responding to their RFP and pitching your product, only to learn that their budget is far too small. Consider this question upfront, so you don’t waste your time.
  • Do we have a relationship with the company? Any good salesperson can tell you that who you know is a big part of how sales get made. If the company issuing the RFP already has a prior relationship with your company, then you’ve got a bit of a head start.
  • Can we realistically meet this deadline? There’s no point in devoting the hours and work to starting on an RFP that you don’t have time to finish. If you can’t realistically meet the deadline with the resources available to you, let that RFP go. 

One of the fastest ways to make your RFP process more efficient is to weed out the bad-fit RFPs early on. That frees up time and resources to focus on the ones you most want to win.

3. Design your process to prioritize speed

RFP responses require a lot of labor hours. But when deadlines loom, taking the care you need to get every part of the RFP response just right can feel out of reach. And since your salespeople and SMEs have other important obligations, you can’t ask too much of their time without it costing your organization in other ways.

A good RFP process has to find the balance between working fast and doing good work. If you can hire more people to help, that’s one easy solution. But it’s an expensive one that isn’t always an option. If you’re at one of the 63% of organizations with no plan to increase staff, you have to look for ways to make your process more efficient.

Some of the RFP process recommendations on this list will help with this part, but additional tips to consider for efficiency:

  • Commit to moving fast to get started once an RFP makes it through your evaluation process. 
  • Create standard answers for as many common parts of the RFP as possible, so part of the work is already done. Something like company information doesn’t need to be written from scratch every time, when it mostly stays consistent.
  • Establish the priority level for RFP responses throughout the organization, so everyone involved in a response knows not to let it sit on the desk for weeks. Establishing a service level agreement (SLA) between departments can help with this. 

Considering efficiency as you define your process will pay off in faster and easier responses as you enact it. 

4. Clarify roles and responsibilities

When it’s time to move forward with an RFP, if you have to stop and figure out who should be assigned to each part of the process, that’s time wasted. If you then have to spend time convincing them to do their part, you’re facing an unnecessary bottleneck to the whole process—one that will lead to missed deadlines.

Instead, do this part in advance. Clarify who will consistently take charge of each part of the process. Figure out who the right SMEs are for each RFP section, so you always know who to turn to. Then make sure everyone knows their role and understands the importance of the process.  

Once you have your team clearly defined, ask them to provide their input on the RFP process. What would make their job easier? How can you best enable collaboration and communication between the whole team? Letting the key stakeholders weigh in will help you create a process that works for all of them. 

5. Use the content you already have

A smart way to cut down on the work and time involved in a RFP response is to use the content you already have. Answering every question in an RFP from scratch every time is extremely time and labor intensive. Consulting a Content Library to see if a good answer already exists is much faster and easier.

In order for this to be a useful part of your RFP response process, you do need to create and maintain a Content Library. Establish a library that collects all the best answers to the common questions you encounter in one place. Then think about how best to organize it so those answers are easy to find the moment your team needs them. Employing features like tagging, custom fields, and collections can improve discoverability, which is especially valuable when your team is in a time crunch. 

Having a well managed content library only matters if people use it. Make it part of your established RFP response process to look for any answers that already exist. The team will often want to tweak existing content to make it more relevant to the specific RFP they’re working on, but that’s still a lot faster than writing up a new answer from scratch.

6. Agree on clear metrics to evaluate your RFP process

No matter how much thought you put into developing a strong RFP process now, there will be room for improvement. Think through what a successful RFP process means to you, then select the best metrics to evaluate your success. 

Tracking relevant metrics enables you to spot ways the RFP process falls short, so you can improve it over time. And it’s how you gain proof of improved results, which is key for keeping (or gaining) the support of your executives and SMEs. 

Some RFP process metrics to consider include:

  • Number of RFP responses
  • Average response rate
  • Average response time
  • Time spent per RFP
  • RFP win rate

You’ll want to include metrics that measure process efficiency, as well overall results. A faster process is only valuable if quality doesn’t suffer as a result. 

7. Evaluate and improve

Anytime you get complacent, you stop improving. Make evaluating your process a regular part of the process itself. Review your metrics to determine if you’re meeting your goals. Check in with all stakeholders to gain feedback on their experience. And update your RFP process as needed to incorporate what you learned. 

Continual RFP process improvement will lead to a number of benefits that go beyond the RFP process itself. You’ll strengthen your Content Library, improve the relationship between internal teams, and increase overall revenue for the company. But getting those results requires doing the work to analyze how well your process works and strengthen your approach over time. 

Examples of high-quality RFP processes

Does putting all of this work into creating a great RFP process really make a difference? A number of companies have put that question to the test and seen notable results.

RFP Process Example #1: 

Between entrenched silos and outdated software (that everyone involved in the process hated), a health insurance company realized their RFP process was an inefficient mess. Getting RFP responses out was too slow, and none of the stakeholders involved ever knew enough about what was going on. They decided to address the issue by reworking the process to make it more user friendly. They incorporated RFPIO AI-powered automation into the process to save stakeholders time on the more tedious tasks, and made collaboration easier between team members.

With a new, improved process powered with better tools, they:

  • Improved collaboration between team members and opened easier lines of communication, so that everyone involved could keep up-to-date on the status and results of each RFP
  • Created a content library that helped them create consistent messaging and re-use quality content that’s already been created
  • Reduced the time it took to complete the RFI (request for information) portion of the process from around five days to just a few hours

RFP Process Example #2:

Small teams often feel buried under the work RFPs require, but hiring more people isn’t always an option. A two-person team at a growing software company could never manage to keep their content library up-to-date, because the process of manual updates was slow, and chasing the next RFP kept them too busy. 

But responding to those RFPs without an up-to-date Content Library to pull from was a slow and tedious process. They were stuck. So they looked at their RFP process. 

They changed the system they used for updating their Content Library by introducing RFPIO response software that made adding new content much easier. And instead of asking SMEs to provide answers to RFP questions in color-coded spreadsheets—a system that caused a lot of confusion and wasted time—RFPIIO allowed the proposal team to assign questions to each SME that would show up for them in an email. Much easier for all involved.

As a result, they: 

  • Doubled the content in their library within a few months, ensuring future RFPs are easier to respond to
  • Enabled their tiny team to manage more RFP responses at a time, while keeping track of where they are in all of them
  • Managed to submit 16 RFPs on deadlines in the first year of using their new RFP process—not bad for a two-person team

Creating a more effective RFP process

Whatever your particular challenges and needs, better RFP results start with developing an improved process. Many aspects of that process will be easier, faster, and produce higher quality RFP responses if you choose the best tool for the job.

RFPIO offers features that help with several parts of the RFP process. Some highlights include:

  • Collaboration tools that allow stakeholders to communicate with each other, clearly understand their role in the process, and stay updated on each RFP’s status
  • Automation tools that do a portion of the work of each RFP for you, significantly cutting down on the time commitment
  • A Content Library that enables you to easily update and organize your knowledge base in ways that make reusing existing content and finding the best answer every time fast and easy
  • A system that automatically tracks the most important RFP process metrics, so you can evaluate and improve your process with minimal extra work

Creating the right RFP process for your organization will work a lot better if you have the right tool for the job. To get started on your new, improved RFP process, get in touch with RFPIO’s team

 

How to respond to an RFP like an all-star champ

How to respond to an RFP like an all-star champ

Organizations issue requests for proposals (RFPs) because they have a need that cannot be fixed internally—a big need—one that will cost lots of money. This isn’t calling a plumber to fix a clog. This is soliciting bids from multiple contractors for complete remodels, or to construct full-on additions.

Obstacles in the RFP response process

The scale of an RFP can be huge

RFPs contain up to thousands of questions and requests for specific content. If your company has a solution to the problem put forth by the issuer, then you respond with a proposal that includes all the answers and requested content. Depending on the size of the RFP, it can take you hours, days, or weeks to prepare a response. As long as you submit your completed RFP response by the deadline, your solution will be considered.

Competition is fierce

The issuer compares your RFP response with all of the other RFP responses received from your competitors. Sometimes, the lowest price wins. Other times, the best solution wins. Sometimes, it’s both…or neither.

Success requires more than paperwork

Much of the time, the winner results from the best pitch — an umbrella term that includes the RFP response, relationships built with sales and subject matter experts (SMEs) during the process, pricing, reputation, and a variety of other factors. Then there are the times when winners are selected based on prior or existing relationships between the two organizations.

No matter what the deciding factor between an RFP win or loss, the ultimate truth is that you have to compose an RFP response to have a chance. Why not put your best foot forward?

How to respond to an RFP

The RFP response process is cyclical, not linear. I’ll get into more of that in the best practices section. For the sake of getting a proposal out the door, you need to follow these eight steps after you first learn about the RFP.

1. Qualify the bid —

Is this worth going after? As I mentioned earlier, RFP responses can take weeks to compose. Starting off with a go/no-go checkpoint gives you an opportunity to evaluate how your solution measures up, the financial viability of the project, availability of resources you’ll need to submit a response by the deadline, and any other factors that will impact your business during the response process. Essentially, building a proposal is like investing in your future. Every investment requires close scrutiny.

2. Understand requirements —

What do you need to get it done? This ranges everywhere from the type of content, to who produces the content, to who is responsible for signing off on the final proposal. The list can be quite lengthy, but it must be comprehensive to make sure nothing falls through the cracks.

3. Answer commonly seen questions

Pull from your content library to fill in answers to commonly seen questions. If anything needs to be reviewed by a subject matter expert, be sure to get their eyes on it before submission.

4. Assign due dates and tasks to key collaborators

Whose expertise do you need to get this done? After you determine requirements, you’ll identify all the milestones. There’ll be due dates for content, reviews, edits, and approvals for multiple collaborators. The trick is respecting everyone’s time while driving the process forward.

5. Assign questions for review and approval

Who needs to sign off on this content? Likely, this will not be a Caesar sitting in the stands giving thumbs up or down. You’ll have multiple approvers to sign-off on content related to sales, product, support, legal, branding, etc.

6. Polish

Make sure you’re telling the story you want to tell. Add visuals or other supporting content to tell your story better. This is where you can nail the competitive differentiation. If you have the good fortune to have a dedicated proposal team, this may fall on writing and design specialists within that team. It may also be someone from branding or marketing—someone who puts eyes on anything that your organization produces for external audiences. Ensure your proposal is in a clean, easy-to-read format. Or, even better, put it into a branded template.

7. Proofread

Don’t let poor grammar and typos be the reason you lose the bid.

8. Submit to issuer

Push send with no regerts (See? Proofreading is important!).

The Benchmark Report: Proposal Management

Learn about the state of proposal management, and see what teams need to do to be successful moving forward

Read the report

Best practices for responding to an RFP

Whether you have a dedicated team of stakeholders from each department or you assign a new team for each project, what matters most is that everyone in the organization recognizes that they have skin in the game. 

RFP wins, proactive sales proposals, and fast turnaround on questionnaires equate to revenue and may determine whether the company grows, shrinks, or offers an extra percentage point in next year’s retirement fund match.

Build the right team

Proposal managers lead the proposal team. Proposal managers may think of themselves as the director of a motion picture. After that “Directed by” end title flashes, another three minutes of credits roll by.

The proposal team I’m referring to is made up of the individuals you rely on for a variety of roles:

  • Prospect and customer interaction – Customer-facing teams have their fingers on the pulse of competitors and customer needs.
  • Subject matter expertise – Many RFP questions require detailed answers, and for those you should turn to the people who know the most about their particular area of expertise.
  • Brand messaging – Consult with marketing before submitting your response to ensure that you are on brand.
  • IT support – Can your company support the issuer’s needs?

… and all of the others who are vital to creating a winning proposal.

Even a one-person proposal department needs input from internal or external SMEs to build a high-quality response. 

Only respond to RFPs you can win

As part of your bid-qualifying at the beginning of your RFP response process, add a go/no-go checkpoint to ensure that you only respond to RFPs you can win. Whether it’s a scheduled team meeting or a checklist, you need to answer:

  • Is the RFP the right fit for your organization and solution?
  • Do you have a comprehensive solution that addresses all of the challenges presented in the request?
  • Does your pricing match the budget?
  • Do you have an existing or prior relationship with the issuing organization?
  • Do you have any insight into why the RFP has been issued?
  • Can you meet the submission deadline?

Basing the answers to these questions on data rather than anecdotal evidence will help validate the go/no-go step as well as your role as a proposal manager. RFPIO’s AI-powered analytics tools provide that data.

Respect contributors’ time

If you want SMEs and other stakeholders to feel a sense of ownership for their proposal responsibilities, then you have to respect their time. RFP responses will suffer if contributors end up working after hours and weekends, rushing to meet deadlines. Get their buy-in ahead of time on deadlines and time required for reviews and approvals.

Document your process

A documented RFP response process will anchor your team during the most chaotic times. It’s up to you to own the process, but RFP software will make it easier to automate, execute, and monitor processes from beginning to end on multiple projects running simultaneously.

Conduct a win/loss review

The win-loss review gives your team an opportunity to close the loop. Internally evaluate what worked and what didn’t.

Did you win? Why? How can you repeat it for future proposals?

Did you lose? Why? How can you avoid it in future proposals?

Include the whole proposal team in a wrap-up summary, but make the extra effort to work hand-in-hand with sales enablement so they can bring in the customer perspective.

Let technology do the heavy lifting

Remember earlier when I said the RFP response process is cyclical? The win/loss review will inform your new go/no-go step, increasing your predictive accuracy of which RFPs you can actually win. It helps to have RFP software for a win-loss review because you have everything that went into the response—the planning, communication, content, and the actual response—in one place.

Software is the single most effective way to overcome lack of time, experience, and other resources. It’s the difference maker that will help you respond like a boss. With only 43% of organizations using RFP-specific technology, there’s a huge opportunity for you to get a leg up on competitors.

How RFPIO can help

RFPIO RFP software makes it easier to collaborate with an extended team and leverage the power of technology. With automated processes for scheduling, collaboration, and completing wide swaths of massive RFPs using our industry-leading Content Library, you can blaze through the first pass of a response faster than working without RFP software or with less advanced software solutions. 

You create more time to spend customizing the responses that really matter and focus on differentiating yourself from the competition. And that’s only the beginning! 

Using software at every step in the RFP response process

Here’s a quick overview of how RFPIO RFP software helps during each of the seven steps of RFP response:

  1. Qualify the bid — Check data from past similar RFPs. What took weeks without RFP software may only take hours with it. All things being equal, is this RFP winnable?
  2. Understand requirements — Let the tool create a checklist of open items based on what remains after the automated first pass conducted at intake by your Content Library.
  3. Answer commonly seen questions — RFPIO RFP technology consolidates all your previous Q&A pairs into an intelligent Content Library, so you can automatically respond to repeat questions in just a few clicks.
  4. Assign due dates and tasks to key collaborators — Assign each RFP question or section as a task to individual collaborators from the project dashboard in RFPIO. They’ll then receive a notification from where they’re already working (e.g., email, Slack, or Teams).
  5. Assign questions for review and approval — Simplify the review and approval process with automated reminders and cues across multiple platforms.
  6. Polish — From intake, work within a branded template and support answers with approved content that’s always up-to-date according to the SME in charge of that content.
  7. Proofread — Still important, but working with already-approved content will decrease how much you have to proofread.
  8. Submit to issuer — Push send from RFPIO or your integrated CRM!

We recently created a Proposal Management Benchmark Report where we found that organizations using RFP software already managed 43% more RFPs than those who do not use RFP software. If you’re looking to speed ahead of the field in RFP response, then gain traction faster with RFP software.

I’ll just leave these other tidbits right here…

Recognize SMEs and salespeople at quarterly meetings. Salespeople are competitive and like to be recognized for winning.

Implement formal kickoff meetings for RFPs. Make them quick and include pre-reading materials in the invitation to hit the ground running. Some organizations combine this with a go/no-go checkpoint.

Hold 15-minute daily standup meetings or calls as you approach the RFP deadline. Focus on status reports and action items.

Commit to professional development time. Join this LinkedIn group, the response management Slack community, or connect with APMP. This is especially valuable for small shops, where it can be hard to build a network.

If this has inspired you to investigate RFP software, then schedule an RFPIO demo today!

Sales vs. Presales: What’s the difference?

Sales vs. Presales: What’s the difference?

Closing a sales deal is a big win. And that’s especially true for businesses selling complex products to other businesses. It takes a lot of work to reach the point where a team of buyers is ready to invest in your product. 

But beyond the point where a prospect says “yes,” a sale could still go wrong. If a new client has trouble making your product work with the technology and systems they already use, then the hard work your salespeople put into landing that deal could be wasted. To avoid that, many companies now have multiple teams involved in the sales process: the traditional sales team we’re all familiar with and presales professionals who play a crucial role. 

But for anyone new to the concept of presales, or still trying to figure out where a presales team would fit in, you may wonder what the difference between sales and presales actually is. 

Sales vs. presales: The short answer

The main difference between sales and presales is that sales is responsible for developing customer relationships. In contrast, presales is involved in helping with the technological side of the sales process. Sales is concerned with the customer fit—ensuring a lead falls within your target audience and is likely to buy. Presales is concerned with the solution fit—ensuring your product is a good solution for the customer’s pain points. 

While the two roles are distinct, they’re both important. 

What is presales?

The B2B sales process is long, complicated, and often too much for a salesperson to handle alone. A presales team takes on a number of steps to allow the sales team more time to focus on building the relationship with prospective customers. 

In particular, presales engineers handle parts of the sales process that involve advanced technical knowledge. It’s their job to understand the product well enough to grasp precisely where it will fit into a customer’s tech stack and answer any technical features and implementation questions. Your typical sales representative doesn’t necessarily have the specialized training for that. Presales enables them to do their jobs more effectively and ensures they don’t inadvertently mislead customers about technological features they may not understand. 

Common presales responsibilities

Each company can work out how to break down responsibilities between sales and presales. There’s no one right answer here. But to give you an idea of the kind of work presales professionals typically take on, some common responsibilities include:

  • Sending discovery emails
  • Setting up and/or joining discovery calls
  • Hosting demos
  • Providing proof of concept
  • Drafting sales proposals
  • Working on RFPs (requests for proposals)
  • Completing security questionnaires
  • Helping with instance configuration and setup
  • Building documents for sales and other teams that support a seamless transition

Presales may work alongside a sales representative on some of these tasks, and take on others independently. You’ll want to create a clearly defined presales process that outlines their responsibilities and priorities. 

What is sales?

Sales is responsible for gaining a lead’s trust and convincing them that they’re in good hands if they choose your product. They’re in charge of the process’s more persuasive and personality-driven parts. The work presales does leaves the sales team with more time to focus on their primary job: building relationships with prospects and convincing them to buy.

Common sales responsibilities

In some companies, sales representatives may be involved or in charge of some of the tasks listed above. But generally, their most important responsibilities are:

  • Performing prospecting work to identify clients who are a good fit for your product based on factors like budget, size, and need
  • Deploying negotiation tactics to prime prospects for a sale
  • Closing deals
  • Providing ongoing support to customers to keep them happy after purchase (and drive retention)

That list may look short at a glance, but each responsibility is a big one that takes a lot of time and work. By taking on a portion of the sales process, presales ensures sales representatives have the time they need to successfully tackle each step. 

Defining the rules of engagement for presales and sales

Collaboration between sales and presales is key to both teams accomplishing their goals. But you must ensure both teams understand when and how to work together. For that, define clear rules of engagement to avoid any confusion around who’s responsible for what. 

Think through every step in the sales process. Then create clear guidelines for who should be involved in each step, along with instructions on when and how to bring others into the process to fulfill their roles. You can break this down based on the stage in the sales process, the type of customer involved, and/or specific types of sales tasks. Make it clear to sales when they should be reaching out to presales to help with something and vice versa. 

Clarity here ensures people are in charge of the tasks they’re best suited for. And it helps you avoid conflict that can arise when there’s confusion around who’s responsible for what. Both teams depend on each other for success, so you want a system that makes cooperation seamless.

Technology enables sales and presales collaboration

A strong, well-defined process is the best way to ensure sales and presales work together effectively. But the right technology can make collaboration easier. RFPIO provides software that helps sales and presales teams work better together. The content library lets you track common questions you receive from prospects, then easily save and access the best answer to each one. The internal communication features enable natural handoffs between team members and helps you keep customers from falling through the cracks. And automation features cut down on hours of work spent on proposals and answering questions.  

Are you ready to build a better process for aligning sales and presales on content and engagement? Schedule a demo to see how RFPIO can help.

 

The proposal manager’s success guide for stronger RFPs

The proposal manager’s success guide for stronger RFPs

You are the glue holding everything together for a critically important process. Winning an RFP means winning new business. It’s that simple. What isn’t simple is how you get to that win.

Responding to RFPs isn’t always a high priority for other teams at your organization. Your email gets ignored. The deadline is missed. Shinier work wins their attention over an RFP most of the time. But, for you, proposal manager? RFP response makes up a significant (too significant, sometimes?) part of your world.

Rest easy, hard-working proposal manager. A hyper-efficient response management process is now absolutely possible with the right technology. Best-in-class organizations know this already and they are choosing proposal management tools like RFP software to support their efforts.

By the time you’ve finished reading this post, you’ll understand that:

  1. A manual approach to RFP response used to be the inefficient norm
  2. AI-enabled technology is making the proposal management role more important that ever across organizations
  3. Proposal managers find the support they need in RFP software
  4. Each RFP project’s import and export is a time-savings opportunity
  5. Better RFP project management is possible with the right tools
  6. Knowledge sharing makes your organization more successful
  7. You have the power to lead a stronger RFP response process

proposal manager role

Source: APMP U.S. Compensation Report

What does a proposal manager do?

If you’re like most of the proposal managers I know, you have days when the more appropriate question is, “What do proposal managers not do?” Sometimes it feels like you’re the symphony conductor as well as every musician in the orchestra, pinballing around from instrument to instrument, struggling to achieve a harmony that seems just out of reach.

There are survival guides out there that help you wrangle the RFP process. This is different…this is your success guide.

By taking time out of your hectic day to read this guide, you’ve already made the choice to become the kind of proposal manager that leads your organization to greater heights with RFP response. Let’s discuss how to make it all happen with the most advanced proposal management tools you can get your hands on.

Life for proposal managers during the pre-technology era

Once upon time, there were no proposal management tools. For the sake of this dramatization, we’ll call it the Dark Ages for RFP responders.

The plague was an inefficient manual process, one involving complex spreadsheets and documents that infected the health of entire organizations. Responding to RFPs took too long to complete and deadlines were inevitably missed.

SMEs (subject matter experts) and proposal managers found it difficult to collaborate. They rushed the deliverable and submitted outdated, boilerplate responses instead of customizing the strongest possible content for each prospect.

Eventually this plague of RFP inefficiency caused a famine for organizations. They responded to fewer RFPs, and they did not win the RFPs they did submit. No matter how hard the proposal managers tried, they couldn’t manage on their own.

“Boilerplate responses end up providing generic, basic, and bland information. They do not help the team win proposals. In fact, over-reliance on boilerplate responses can actually decrease pWin (Probability of Win).” – Kevin Switaj  

What does a proposal manager do when backed by AI?

Thankfully, we’re not in the Dark Ages anymore. There is a wealth of technology available to support the RFP response process. However, a surprising 84% of proposal managers are still using a manual approach with RFPs today. The question is: Why?

manage rfps

As with many other industries, technology is causing an important shift in the proposal management industry, empowering teams to be more successful. Technology allows proposal managers to:

  • Do more with less and become experts at efficiency. “Doing more” might mean the ability to submit more RFPs, which translates to additional opportunities for generating revenue. The “with less” part of this equation might mean fewer hours required from SMEs to pursue these opportunities.
  • Establish a collaborative ecosystem that works. Collaboration is a necessary step in every RFP project. Having an easier way to communicate makes the entire process run smoother, whether you need to ask sales to contribute to a section or ping marketing for the final buff and polish.
  • Achieve more quality control, and more wins as a result. Quality responses separate winning organizations from the rest of the herd during vendor selection. More time to focus on creating the best content will help you stand out as the partner that cares, versus another who cuts corners.

The initial investment into a proposal management system is ultimately worth it when the organization saves time and resources. With a good solution, typically these benefits are visible as early as the first RFP project. Response teams see an immediate increase in productivity, so they can do more of their best work.

Technology also can prevent the need to send countless emails back and forth, reduce the number of internal meetings, and facilitate final content review and approval by the response manager.” – Steve Silver, Forrester Research

How proposal managers lead the charge with RFP response

You’ve probably heard some negative things about RFPs from your peers and colleagues. It’s common for professionals to dislike RFP projects because of the inefficiencies they have faced firsthand over the years.

But, the importance of responding to RFPs cannot be stressed enough—they are a must for any growing organization. If you want more sales wins, you have to do the work. And, teams have to work together.

But those teams need a leader. Organizations with dedicated proposal managers submit up to 3.5x more responses than those without. Give those proposal managers RFP-specific technology and they can submit 43% more proposals per year than those not using RFP-specific technology.

All the more reason to get the support you need to handle everything, right? RFP software helps you with:

  1. Importing and Exporting – Importing from any file source (yes, even PDFs and spreadsheets) and exporting back into the original source or customized template allows you to focus on a quality deliverable.
  2. Knowledge Sharing – Bringing greater accessibility to company information not only promotes collaboration on RFP projects, it also breaks down document silos across departments and even the organization.
  3. Project Management – Being able to track real-time progress of RFx completion helps you see when sections are being taken care of. Communication with SMEs is quicker without email, since you can use @-mentioning and Slack.

It’s not easy to be in your shoes, dear proposal manager. You handle the complexities of RFP responses and it’s up to you to keep your team motivated. If you bring in a proposal management tool to support your RFP response process, then your job becomes a lot easier.

Start each RFP project right and finish brilliantly

The bane of pretty much any proposal manager’s existence is the import and export process with RFP responses. When an RFP lands in your inbox, it should be cause for rejoice. Responding to an RFP is a chance to win new business, after all.

Yet, when starting an RFP project, you’re working with a source document that could be anything from a long-winded Excel spreadsheet to a pesky PDF. Copying and pasting, organizing and filtering suddenly fill your days as you try to ready the documents for your SMEs.

It’s the end of the RFP project, now you’re ready to rejoice. Or, so you thought…now it’s time to export everyone’s responses back into the prospect’s source file.

Exporting is the stage where hours slip by as formatting blunders take over the Wednesday evening you were hoping to spend at home cooking dinner with the family. Instead, even though you thought you had this project under control, you’re at the office trying to submit an RFP right before the deadline.

proposal manager hours worked

Source: APMP U.S. Compensation Report

How RFP software makes importing and exporting easier…

Every import and export is actually a time-savings opportunity.

Finding content and information is a significant productivity obstacle for sales teams.” – Phil Harrell, Forrester Research

RFP software allows you to start your RFP project off on the right foot by importing effectively from any source—docs, spreadsheets, even PDFs (RFPIO is the only solution that imports PDFs). Instead of copying and pasting like crazy, you can simply pull the source document right into the platform and start organizing and assigning sections to SMEs.

Exporting back into the original source or a template of your choosing ensures consistency with your deliverable, without the manual labor.

We’ve heard plenty of disheartening stories from proposal managers who stay after-hours or work weekends to submit an RFP before the deadline. With the exporting capabilities you enjoy with RFP software, you will dramatically speed up this process so you can have more work-life balance, even if you’re a one-person team.

Break information silos with easier knowledge sharing

Information silos are truly a point of weakness for any organization. When teams don’t have equal accessibility to important company content, it causes inefficiencies well beyond the RFP response process. On the flipside, organizations with centralized information promote collaboration and growth.

With RFPs, the expertise SMEs provide is indispensable. They harbor technical specs and product information that you certainly don’t know, because those details are outside your domain—not to mention, this information is practically a foreign language.

As long as SMEs contribute to RFP responses regularly, you’re fine, right? As long as they don’t leave and take that knowledge with them. Workflow is fragile business with RFPs, so you want to do everything in your power to store company information in a place where anyone can find it quickly.

How RFP software makes knowledge sharing easier…

The way we share information impacts the way we work.

RFP software promotes a culture of knowledge sharing, and ultimately strengthens communication companywide. An RFP content library eliminates document silos entirely, because it offers one place for company content to live. Instead of being in Google docs or email folders, RFP responses are organized with tags and star ratings to help you and your team find the best content in seconds.

The great thing about having all company information handy like this is how easily you can improve the quality of your content. Performing regular content audits ensures that you keep your most valuable RFP responses up-to-date and ready to grab on the go.

“Workers spend nearly 20% of their time looking for internal information or tracking down colleagues who can help with specific tasks. A searchable record of knowledge can reduce, by as much as 35%, the time employees spend searching for company information.” – Mckinsey Global Institute

Better RFP project management is all yours

Effective project management is truly the heart and soul of the RFP response process. Every RFP project requires multiple team members to share their expertise, as a proposal manager only knows so much about the organization.

size of proposal organization

Source: APMP U.S. Compensation Report

This is where the SMEs come in to offer their support. But trying to track them down often proves difficult for proposal managers. SMEs are busy and they have other high-priority projects on their plates. With a manual RFP process, collaboration with team members is more challenging because much of the communication happens through email and meetings, which get missed or forgotten.

Protecting the time of your team—and your time as well—comes down to the technology you’re leveraging to achieve maximum efficiency. Here’s some good news from a survey conducted by Project Management Institute: “75% of senior executives said investing in technology to better enable project success was a high priority in their organization.”

How RFP software makes project management easier…

You don’t want to just get the job done, you want to get it done well.

Having full visibility into the RFP project means you know which SME is handling specific sections, so you can keep tasks and owners straight. With the project overview dashboard, you’ll see where SMEs are in terms of progress so you can avoid beating down their office door when the deadline is looming.

Integrations with Slack and Salesforce make communication more seamless for busy teams, with less of a chance for an important email to be missed. Fewer emails and meetings keep SMEs focused on what they need to accomplish so they can share their input and move on to other priorities.

success for proposal managers

“Without access to effective tools that support and reinforce the business development lifecycle, companies cannot maintain a managed, repeatable business acquisition process—thereby reducing their overall chances of winning business.” – APMP’s Body of Knowledge

Lead your team to success with RFP response

The proposal management industry continues to evolve with advances in technology. No longer do proposal managers need to feel alone, and no longer do SMEs need to dislike contributing to RFP projects.

Knowledge sharing and collaboration are becoming more common among organizations who recognize the need to band together to be more successful with RFP response. This improvement in teamwork positively affects multiple aspects of the business, far beyond the next RFP project.

RFP response is your business—more so than anyone else’s at your organization. Be the leader that takes charge with your RFP response process and guide your team toward greater success.

It’s time to take this success guide a step further. Schedule a demo to learn how RFPIO will make your RFP response process a mighty one.

Prepare for 2022 with our top blogs from 2021

Prepare for 2022 with our top blogs from 2021

It’s that time of year again… Time to snuggle into our houses, light the fire, find a warm nook, and wait for spring.

If anyone is in the Pacific Northwest like me, you’ve probably been enjoying two solid weeks of rain. If you aren’t in the Pacific Northwest, please don’t rub it in.

As we near the end of the year, we like to reflect on the year we’re leaving behind. For our small but mighty content team, that means better understanding our readers—and seeing how we can improve for next year.

In 2021, our blog posts were viewed more than 200,000 times… a 50% increase from the same time period in 2020, when we recorded just under 150,000 views on our posts.

From those 200,000 views, we learned a lot about you, our readers.

First, you love learning, growing, and improving. Almost all of our top blogs offer strategies, templates, and best practices for up-leveling skills, streamlining processes, and improving collaboration.

Second, you’re looking for new ways to collaborate with your team (and your boss). Nearly 50% of our top blogs touch on improved processes, strategies for better collaboration, and tactics for having tough conversations with your boss.

Finally, you are careful readers. The average read time for some of our blogs is upwards of six minutes (industry average for blogs is 2-3 minutes).

With that, let’s get to the good stuff! Here are our 11 most popular blogs from 2021.

Follow along as I craft an RFP executive summary

Your executive summary needs to persuade your reader (usually an executive) that your product or service is exactly what they need to solve their problem. And you need to do it in just a few pages.

In this blog, our Senior Sales Director, Keith Norrie, shares an example of a beautifully crafted executive summary—based on the executive summary writing guidelines he outlined in the prequel to this blog, “How to write a winning RFP executive summary—er, briefing.”

Ready to home your executive summary writing skills? Read our blog(s) to learn how to write an awesome RFP executive summary that blows your reader away.

Read it now

How to respond to an RFP like an all-star champ

​​RFPs are issued as questionnaires of up to thousands of questions and requests for specific content. If your company has a solution to the problem put forth by the issuer, then you respond with a proposal that includes all the answers and requested content.

The issuer compares your RFP response with all of the other RFP responses received from your competitors.

In order to have a chance to be on the shortlist, you have to compose an RFP response. Read this blog to learn how to put your best foot forward, every time.

Read it now

Guide to a great RFP response process

Bottom line: Responding to RFPs is easier if you have some kind of process in place. The better the process, the easier the response.

If you don’t have a process, but want one, how do you get started? If you have a process, but it’s not that great, how do you make it better?

This blog—written by Tara Konlinsky, an APMP-certified Customer Success Manager at RFPIO—answers all those questions and more.

Read it now

How to improve your RFP response process in 5 simple steps

If you have an RFP process, that’s great news. You’re already a step ahead of the game.

Now you need to think about how to turn your RFP response process into the best one that ever was.

Read this blog for our 5 simple steps to create an RFP response process that others will drool over.

Read it now

E-signature for sales and proposal teams: Autograph

This year we released our snazzy new e-signature feature—and our readers wanted to learn all about it.

This blog explains what e-signature is, and how you can use Autograph to sign contracts, proposals, and all kinds of other documents.

Read it now

How proposal teams can prepare for 2021

How is technology aiding the request for proposal (RFP) response process? To find out, we surveyed members of the Association of Proposal Management Professionals (APMP) to gain insight into current and future trends in proposal management processes across 10 industries.

If you liked this blog, keep your eyes peeled for new research debuting in 2022. 👀

Read it now

How to write a proposal cover letter [with example]

A proposal cover letter has to be short, sweet, and dense. To write a proposal cover letter with nary a wasted word, you first need to understand its strategic significance in the overall proposal.

In your proposal cover letter, you need to demonstrate you’ve reviewed the RFP requirements and that your solution meets all those requirements—that is key.

Read this blog learn how to write a proposal letter that blows your issuers away.

Read it now

5 steps to healthy RFP collaboration between sales and presales

Friction can be a good thing. With the right amount, sales and pre-sales teams share productive exchanges, respectful pushback during disagreements, and shared admiration for jobs well done on all sides.

Too much, and those relationships can quickly flare up with resentment or burn out in an unwinnable blame game. Too little, and silos develop, making collaboration difficult and agility nearly impossible.

How do you maintain that ideal level of friction? Glad you asked. Read this blog to find out.

Read it now

How to build a business case for a full-time RFP content manager

For those of us in the weeds of proposal development, it’s fairly obvious that there’s so much an RFP content manager can do for an organization.

That’s why it can be especially difficult to justify the need for one with upper management.

Read this blog to learn how you can help change mindsets that dedicated RFP content managers aren’t just a “nice-to-have”—they’re a “need-to-have”.

Read it now

Improve user adoption in 7 steps

Introducing new software into your sales enablement tech stack and workflow is no joke.

As soon as I get my chance to work with the person or team in charge of deploying RFPIO, I recommend inhabiting the following mindset: “How do I set myself up for success?”

My answer? Follow 7 steps to improve user adoption. Read this blog to roll through them.

Read it now

Internal Knowledge Base: What it is, how to use it, and how to create one

Knowledge is a company’s most valuable asset, and being able to access it quickly and easily is essential to enhancing productivity and achieving goals. To make that a reality, you need to create and maintain an internal knowledge base, also known as a company knowledge base.

This is a guide to making that happen.

Read it now

9 tips on how to improve sales performance

9 tips on how to improve sales performance

If you’re anything like me, after every end-of-quarter blitz you may think, “Whew, what a rush. How can we improve for next quarter?” I contemplate this whether we hit our goals or not. As the VP of Sales at RFPIO, I’m constantly on the lookout for how to improve sales performance. Not just for my team, but for our whole organization.

The sales process is unique to your particular brew of product and buyer profile. There are no magic bullets to improve sales performance no matter your bailiwick. With that in mind, I compiled this list of tips with the intent that they can be generic enough to apply to a majority of sales processes. They’re recommendations on where you can look to make incremental changes. Some may be obvious, but that doesn’t make them any less important to address if you want to improve performance.

I’m not saying that these 9 tips on how to improve sales performance are going to have you coasting into the end of the next quarter like Captain Jack Sparrow docking a schooner just as it sinks below the harbor’s surface. No, that end-of-quarter flurry will always be there (and, let’s be honest, it’s one of the reasons we love being in sales), but maybe the next one will be for your sales team to exceed quota or close larger deals or launch a new product like a moonshot.

via GIPHY

9 tips to improve sales performance:

1. Monitor buyer’s evolving needs

So many companies forget this step, even seasoned ones. Many companies assume that they know their buyer. But when taking a step back, some may realize they are targeting the wrong buyers, neglecting an entire target altogether, or basing their buyer persona on outdated intel.

Establish a routine of reviewing your available market, determining what factors (e.g., pandemic-related shutdowns, new technology, political changes, ad infinitum) may have altered buyer motivations, and strategizing how your sales team needs to pivot.

2. Keep the sales tech stack humming

Each member of a sales team’s ability to achieve their goals will be determined by the tools they have to work with. It’s “sales tech mayhem” out there, according to Gartner, and the number of sales tools reps use has more than tripled since 2017. Many businesses thrive with knowledge management systems that help them streamline important information into one place.

Plug into sales enablement. It’s by far the fastest-growing sector in sales technology (up 567% in 2019 and still growing). It’s integral to ensuring salespeople are equipped with the tools that they need to reach prospects successfully.

3. Foster collaboration…internally and with prospects

Sales teams cannot exist in a silo. Collaboration must be seamless among presales, account executives, marketing, and product teams, at minimum. By fostering a culture of collaboration, you create a stronger sales team and brand.

I’ve also found that my strongest closes happen because I’m collaborating with prospects, too. I ask them to help me solve their problem. It adds another layer of buy-in to carry me to the next step in the process while involving other stakeholders, eventually connecting me to the ultimate decision-maker.

4. Make data-based decisions

This will improve over time, but the sooner you start gathering data, the faster you’ll see results. More data will equal greater insight into buyer personas, product and demo strengths and weaknesses, why deals succeed or fail, and methods that your most successful reps are using. Patterns will emerge faster than you think.

5. Fine tune how to build customer trust

Ask quality questions until you truly understand customer perspectives. Otherwise, you’ll continue getting a barrage of objections. Further understand their challenges until they give you space to respond to concerns. Then you can work to help them understand potential outcomes of using your product and how it can address their specific concerns.

6. Focus on the right deals.

Evaluate whether or not you are pursuing deals that are a lost cause. Also keep watch on individual activities within deal cycles. Always re-evaluate the priority because it will constantly change.

I explain it to my team this way: Say you’re on safari, watching lions, hippos, and giraffes…whoa! Check out that zebra! Black and white, it stands out among the brown and green of the savannah. Know how to identify the zebra, the one you need to focus on. To know this, you need to understand how your environment functions, including everything from team dynamics to the chain of events that has to happen before closing to product details to buyer profiles.

7. Improve your proposals

Personalize your proposals so that the customer feels like you really care, because you do! Besides, you spend too much time building relationships to sabotage that hard work with subpar proposals. The proposal will weigh heavily in establishing trust, communicating to decision makers, and setting your solution apart from the competition.

8. Evaluate the Competition

Learn from your competitors. Always be thinking of ways that you can differentiate yourself from that competitor and find those challenges that other competitors may be missing that you can solve for.

Understand the value that competitors say they’ll provide to the prospects you’re both trying to target. That’s the only way to know how you can deliver greater value or fit your prospect’s specific needs better.

9. Track your pipeline

Monitor the volume of your pipeline regularly. Sales leaders need to be able to explain to reps that, “To be successful as a rep here, you need to have ‘X’ number of logos by ‘X’ date.” Know the benchmarks that determine success.

Always make sure you have a healthy pipeline. You’d be surprised how often this falls through the cracks. Reps understandably focus on the deal that’s right in front of them and can easily forget to nurture their pipeline.

Can we help?

By following these steps, you can improve sales performance and hit those KPI’s. Like I mentioned earlier, sales enablement can be a boon to sales outcomes. If you want to learn more about how RFPIO can improve sales performance, schedule a demo today!

What is sales enablement? Why is it trending?

What is sales enablement? Why is it trending?

I’ll be honest. When I transitioned from my frontline sales career to sales enablement operations, I didn’t know sales enablement was going to explode like it has. I was just intensely curious about the tools in our tech stack that helped me stay on top of customer engagement. So much so that RFPIO noticed and asked if I’d like to take ownership of it. “Don’t mind if I do!” I replied, and it’s been a rush ever since.

A recent Smart Selling Tools survey revealed that use of sales enablement tools grew by 567% in a one year period. Why? Well, there are many gears that have to sync before achieving a successful sale. Even the deals that close because you feel like you were in the right place at the right time are a product of a lot of work that has gone on behind the scenes. What’s the Richard Branson quote? “There are no quick wins in business—it takes years to become an overnight success.”

How can you make the sales process smoother? The answer to that question is sales enablement. The value prop for sales enablement is to make sure those gears behind the scenes are fully lubricated and precisely machined, no matter how unpredictable your product, market, or customer may be.

What is sales enablement?

Sales enablement is the ongoing, strategic process of equipping sales teams with the right resources in order to effectively close more deals. We complement the sales cycle and help reps do what they do best: Sell. There are myriad ways companies can provide these resources, like through knowledge management software, training programs, and other types of support.

Mind you, sales enablement isn’t just for the rookies. Sales enablement adds a layer of support for reps of all levels, from senior leaders to new hires.

Without enablement, there’s a lack of alignment between process and training. Sales professionals are hard chargers who want to succeed. If their organization doesn’t enable them, then salespeople will go rogue to find ways to succeed on their own. While this is admirable in a proactive sense, it can result in long-term issues with team dynamics, inconsistent messaging, and loss of native expertise when your strongest sales people leave the company. Because along with a penchant for seeking successful outcomes, great sales reps want to be in environments where there are as few barriers to success as possible. If they can be enabled elsewhere to greater success, they’ll leave.

With sales enablement, you can have an open line of communication between all stakeholders—from sales development reps to account executives to account managers. Only then are you able to develop a list of goals that can link the sales team’s needs with business objectives. Of course, goals will vary depending on roles within the sales team. For example, account executives want to rely less on others and have more control over meeting their quota, but other members of the sales team may be looking for ways to share resources faster so that everyone can succeed and better manage revenue streams.

Why is sales enablement important?

Sales enablement can scale the work of sales teams and can also improve collaboration across sales and presales. With these areas of the business communicating to each other, you’re able to formulate a sales enablement strategy that can improve business goals more efficiently.

I don’t believe that every deal is just another number. As the owner of sales enablement at RFPIO, I strive to make every customer journey an experience in partnership with RFPIO. I want to create a sense of community. The support we offer the sales cycle will provide dividends in the customer experience as a whole. If we can drive competency levels with demos, strengthen the sales team culture, and simplify knowledge management, then deals close faster and customers are more satisfied. Reps always want to sell better, they’re always looking to improve, and we’re their biggest cheerleaders.

As sales enablement matures, it can help with so much more behind the scenes, from prospecting to demos and deeper dives, including:

  • Reinforcing knowledge through training and coaching
  • Breaking down silos for sales team roles
  • Documenting best practices for the sales tech stack
  • Delivering the right content at the right time
  • Keeping communication open so sales teams know what they need to know to close deals smarter and more effectively

What is sales enablement strategy?

A sales enablement strategy is the business approach put in place to provide sales with the resources that they need to effectively sell. Not all sales enablement strategies will be the same, as it is unique to your business and its needs. The sales enablement strategy should include data on how to improve sales and an analysis on current sales tools to determine where improvements can be made.

Sales enablement strategy is what bridges the gap between sales leadership and sales operations. Sales leadership sets revenue goals. Sales operations has to meet those goals. Sales enablement strategy determines the technology, content, and support sales ops needs to execute their business development strategy. Sales enablement strategy also evaluates the sales tech stack to make sure it’s optimized to give leadership full visibility and ensure deals aren’t shrouded in the mystery of reps’ own records. It’s about finding ways to make internal relationships more efficient so they’re not detracting from time spent on revenue-generating activities.

7 sales enablement best practices

Sales enablement is important because it plays such a key role in scaling the organization. By providing all salespeople with a level playing field and equipping them with knowledge on demand, sales teams should thrive. I recommend following these seven steps to get the most out of your sales enablement strategy.

  1. Define objectives: The key to sales enablement is that every team involved is on the same page. What is our goal? How do we get there together? What is in our way? I drive and execute on the sales enablement strategy at RFPIO, but I don’t develop it single handedly. Strategic development falls on a combination of leadership from sales, marketing, IT, contracts, and operations.
  2. Understand your buyers: Empowering the sales team also involves empowering your buyer. Make sure that your buyer journey is mapped out accordingly in order to maximize sales enablement and customer experience outcomes.
  3. Continue training: Sales enablement is not a one-and-done solution. Adequate and frequent training will need to be incorporated into the company culture in order for veteran sales members to stay up to date on the trends and new sales members to learn the ropes.
  4. Create valuable content: There are two layers to this step.
    1. Work with marketing and/or your content development manager to provide assets like case studies, white papers, blog posts, webinars, and other content that sales teams can utilize to develop relationships. The best websites and products can bring in their own leads with content and branding, making it easier for sales to close the deal.
    2. Make sure the content that the sales team needs to do their job well is always up to date and accessible. This can include sales briefs, training materials, product roadmaps, and any other knowledge they need to have in order to build trust with a customer. At RFPIO, we actually conduct and record sales enablement sessions on everything from product updates to contracts to ongoing customer support to train anyone in the company who’s interested.
  5. Manage sales enablement processes: This doesn’t mean micromanage, because no one likes a micromanager. However, this process can be new to sales teams. Take the time and effort to ensure sales is enacting the strategy. Check in to ask if anything can be improved and gather feedback.
  6. Use tools effectively: Don’t just give answers. Show the sales team where they can find answers so that they can take control of the process.
  7. Document (v.): Too many sales processes only exist as word of mouth, especially in startup environments. Sales enablement can own the documentation of these word-of-mouth preferences to convert them into manageable, trackable processes. Take handoffs from one team to another, as an example. Sales enablement can smooth out these traditionally rough patches. Rather than nurturing or babysitting handoffs, document how those handoffs need to take place to make sure there’s a smooth transition for customers. This is the type of help that keeps sales teams focused on selling instead of getting distracted by vague operational details.

Empower your sales team

When you empower your sales team with the tools they need to succeed, they will return the favor with better performance. From presales to sales leadership, improved outcomes will leave all team members happy.

On-demand access to knowledge and content is essential to sales operations and sales enablement. Operationalizing your sales tech stack with AI-enabled software that drives more self-service experiences can remove many dependencies that have become frustrating pauses in the sales cycle. It can also increase revenue by up to 20%!

To learn more about how RFPIO can help with knowledge management and how RFPIO® LookUp can grant sales teams access to all content from almost anywhere, schedule a demo today!

How to write a proposal cover letter [with example]

How to write a proposal cover letter [with example]

Like the devilishly tempting Hostess Ding Dongs treat, a proposal cover letter has to be short, sweet, and dense. Unlike that aforementioned hockey puck of delectability, proposal cover letters cannot be mass-produced. To write a proposal cover letter with nary a wasted word, you first need to understand its strategic significance in the overall proposal.

I’ve spent more than 17 years on proposals and have written hundreds of proposal cover letters. When I started, we printed out proposals and created huge binders to share with reviewers. Reviewers would open the binders to see the proposal cover letter, then an executive summary, and then dig into the proposal itself. Binders are part of a bygone era; there’s been a big digital shift since I started.

Requests for paperless submissions and the growing popularity of online portals has altered the strategic significance of the proposal cover letter. It’s gone from a “must-have” element, to a “nice-to-have” one. My background is predominantly healthcare and insurance. Anecdotally, maybe only 30% of requests for proposals (RFPs) in healthcare and insurance request executive summaries while most volunteer that a cover letter is optional. If they give you an option, take it.

Some online portals don’t even give you an opportunity to include extra documents like cover letters. In such cases, you now have to include the cover letter as part of your proposal PDF. At the same time, RFPs are more complex than ever, requiring more details in submitted proposals. Issuers expect you to have your content in order, and a lot of it.

Speaking of issuers and what they’re looking for in proposal cover letters: They don’t need information that they can find on your website, that they can Google, or that sounds canned. They want to make sure you’ve reviewed the RFP requirements, and it’s absolutely essential to hit them with that up front, in your proposal cover letter. Especially if your solution meets all of the issuer’s requirements. Emphasize that fact simply and directly.

What is a proposal cover letter?

The proposal cover letter is meant to frame up your RFP proposal. It’s not a rehashing of the proposal or executive summary. It’s a vehicle to thank the issuer for the opportunity to respond, to say, “We’ve seen your business requirements and composed this proposal because we think we’re the best partner for you.” Think of it as the bow on your RFP proposal package.

Whether paper, PDF, or stone tablet, one thing that hasn’t changed about the proposal cover letter is that it’s your first opportunity to declare the value propositions that differentiate yours from competitive proposals. These value props will be the threads that weave through your proposal, from cover letter, to executive summary, to answers to questions.

As far as length, I aim for a page and a half when I write proposal cover letters. Try to keep it under two. Go longer only if a template or specific framework for the cover letter is provided by the issuer, which is sometimes the case in government RFPs.

Why a good proposal cover letter matters

RFP reviewers will be looking for deviations in responses. Deviations among responders as well as deviations from their (the issuers) requirements.

When you can write a cover letter and state, “After reviewing the RFP, we are confident that our solution meets all requirements and detail that fact in our proposal,” you make a compelling argument for reviewers to concentrate on how your proposal illustrates how you solve problems. They’ll notice cover letters that do not mention something that direct, and will review those proposals to look for where the solutions fall short.

When should you write the proposal cover letter?

It’s page one so it should be written first, right? Not necessarily. I’m a proponent of writing the executive summary first, the cover letter second, and then building the proposal. Certainly review the RFP first so you can determine what it’s asking for. But don’t just jump into a response from there. Take the time to establish the value props that will make it a cohesive proposal.

Writing the executive summary first helps you formulate your argument and determine which content you’ll need for the proposal. Once you know what you need to be persuasive and how you can solve the issuer’s problem, then you can develop the three-to-five value props (I try to boil it down to three solid, unique value props) that you can define in the proposal cover letter.

Who signs the proposal cover letter?

Notice I didn’t title this section, “Who writes the proposal cover letter?” The person who writes it and the person who signs it may not be one and the same.

If your proposal team is fortunate enough to have a dedicated writer, then have them write the letter based on input from the frontline sales rep. Whoever writes the letter must be fully informed of response strategy and have intimate knowledge of the proposal and executive summary. Strategy, voice, and style need to be consistent across all documents (cover letter, executive summary, and proposal).

Who signs it depends on a variety of factors. In most cases, the frontline sales rep will sign the proposal cover letter. They have the relationship, own the strategy, and likely conducted the discovery that informed the proposal. However, it’s not uncommon for an executive sponsor such as a VP of sales to sign. The thinking being that executive reviewers may appreciate seeing a proposal that’s been vetted by a fellow executive.

There are also those cases when the executive of executives, the CEO, signs the letter. There are two common scenarios for this play. One, the RFP may be large enough to represent a significant percentage of a responder’s annual revenue. Two, the responding organization is concerned with appearing relatively small, and in an effort to improve its stature, seals the proposal with a CEO’s signature.

There’s definitely some gamesmanship at play here. Even so, the name on the letter will never overshadow the content of the proposal.

7 steps to write a proposal cover letter

The compact nature of the proposal cover letter makes it difficult to fit everything in one or two pages. Good writers are valuable assets in these instances. Every proposal cover letter should contain the following sections:

  1. Thank the issuer (and broker, where applicable) for the opportunity.
  2. Recite your understanding of the opportunity to validate that you reviewed the RFP requirements.
  3. List your abilities to meet requirements. If you can meet all of them, lead with that fact.
  4. Describe your value propositions. You’re trying to portray that, “This is what we bring to the table, and that’s why we’re the best choice.”
  5. Provide a high-level future snapshot of what business will look like after your solution is chosen.
  6. Conclude with a persuasive delivery of your understanding of next steps: “We look forward to the opportunity to discuss our proposal further.” Show that you’re able and willing to move forward in the sales lifecycle.
  7. Sign it from the frontline sales representative or executive sponsor. This should not look like a form letter from the organization as a whole.

3 common mistakes to avoid

Beyond the mistakes of not including a proposal cover letter at all or writing one that’s too long, proofread your next letter for the following mistakes before sending it.

  1. Avoid repeating anything from the executive summary or proposal. Those documents need to live on their own, just like the proposal cover letter.
  2. Don’t waste space with your resume. Something like this…

    RFPIO’s growing list of 600+ clients including 40+ Fortune 500 organizations continue to take advantage of our one-of-a-kind Unlimited User licensing model, expanding their usage on the platform to scale organizational success. With RFPIO as their team’s support system, every day they break down silos by facilitating collaboration and efficiency in their RFx response process
    ….is boilerplate that can appear elsewhere in the proposal or not at all, given that it’s likely available to the issuer on your corporate website.
  3. If a broker is involved, thank them, too. The proposal cover letter is also an opportunity to directly address the issuer. This can be particularly valuable when a broker is involved. Some issuers rely on RFP brokers to sift through responses to make sure only the best possible solutions get serious consideration. Ignore these brokers at your peril. While the response and executive summary will address the issuer and the problem at hand, the cover letter is where you can give a nod to the broker. Acknowledging their involvement in the process and thanking them for the opportunity as well will at the very least alert all reviewers that you paid close attention to the RFP requirements.
  4. Don’t guess. Make sure you or someone on your team does the legwork and discovery to inform your response strategy. The more you have to guess, the longer the letter will take to write.

Proposal cover letter example

Feel free to use the proposal cover letter example below as a template for your next letter. One of the many advantages of proposal building software such as RFPIO is the automation of the cover letter process. Don’t get me wrong, you still have to write it, but RFPIO helps:

  • Access and write in the template within the platform (no need to toggle back and forth between a word processor and whatever application you’re using to build your proposal)
  • Include identical brand elements as the proposal and executive summary
  • Add the cover letter to the front of the proposal and/or executive summary when you output it for submission

When you use the following example, you’ll need to swap out the RFPIO-centric items with your own company and solution information as well as the custom value props for that specific proposal. The three value props highlighted in the example are Salesforce integration, data security, and customer support. For your letter, these will be specific to your solution and the problem stated in the RFP.

Hi [Issuer(s) first name(s)],

Thank you for considering RFPIO as your potential vendor for RFP automation software. We are cognizant of the effort it takes to make a selection like this, so we very much appreciate the opportunity. First and foremost, RFPIO meets all of the requirements detailed in your RFP. That’s illustrated in greater detail in this proposal. In the meantime, the following capabilities make us confident that RFPIO is the most qualified company and solution for [issuing company name’s] [RFP title].

  • Helping businesses improve and scale their RFP response process for greater efficiency. The time and resource savings reported to us from our clients has allowed them to participate in more proposals and provide high-quality responses that create additional revenue opportunities.
  • Automating the import and export functions, centralizing content for RFPs, and facilitating collaboration among key stakeholders.
  • Managing knowledge and content through our AI-enabled Content Library.
  • Giving clear visibility into the entire RFP process through reports and dashboards—including project status and progress, and analytics for actionable insights.

We know that it’s important for [issuing company name] to find a solution with a strong integration with Salesforce. This proposal details RFPIO’s integration with Salesforce, and how it will work for you. In addition to that, RFPIO’s open API allows for integrations with many other technologies for cloud-storage, collaboration, and other desired platforms.

We also take your data security concerns highlighted in the RFP very seriously. You can be assured that your data will be safe and accessible. We work with a variety of enterprise customers and understand the necessary level of security that is required. From the beginning, we made it a priority to build security right into RFPIO’s technology, which we continue to maintain. We are SOC 2 and ISO27001 certified, while continuing to pursue other best-in-class certifications to ensure security.

Regarding your requirement for ongoing support following implementation: When it comes to customer support, our technical and account managers are high performers. We have an expert group of 110 nimble programmers and developers who are always ready to provide quick technical fixes (that you can request right within the solution). Our reliable and attentive account team is ready to fully support [company name] should we move forward as your vendor.

Upon deploying RFPIO, it’s intuitive user experience is simple to get used to. You’ll also get free access to RFPIO University for all your training needs, now and in the future. Getting started is as simple as loading that first project. The whole team will be collaborating from there. As your Content Library grows, machine learning will provide more and more automation opportunities. It won’t be long before you see a drastic uptick in proposal quality and number of proposals submitted.

If you’re interested in comparing our solution to other comparable tools, we recommend that you visit software review platform G2 Crowd’s top RFP Solutions grid. This information is based on user satisfaction and places RFPIO at the top in all categories.

We look forward to the opportunity to discuss our proposal further. We appreciate your consideration, and wish you luck on your selection.

Thanks,
[Signee’s name]
[Signee’s title]

You should have it “cover”-ed from here

If you’ve done your research and client discovery, and you know the value props specific to the RFP that you’ve already reviewed, then letter writing will go fast. The better you know the client and people involved, the easier it is going to be for you to tailor the proposal cover letter, the executive summary, and, most importantly, the RFP proposal.

To learn more about how RFPIO can help you write better proposal cover letters, schedule a demo today!

Follow along as I craft an RFP executive summary example

Follow along as I craft an RFP executive summary example

I recently wrote an article on how to write an executive summary that will give you the best chance to win your request for proposal (RFP). It’s a riveting read! I included a template in that article to give you a head start. Now I’d like to draft an executive summary example with you using that template.

Now I’m not suggesting that you create War and Peace here, but there are some key elements you need to include. And, as I mentioned in the other article, follow Dr. Tom Sant’s guidelines for persuasive writing, namely following his NOSE acronym:

  • Needs: Demonstrate your clear understanding of the prospect’s business problems. Only by demonstrating that you truly understand the customer’s specific problems, and that you understand the business payoffs of solving those problems, are you qualified to recommend a solution.
  • Outcomes: Confirm the results they will achieve when their problems are solved.
  • Solution: Recommend a specific solution.
  • Evidence: Illustrate how you’ve solved similar problems in the past and provide convincing proof of your track record.

Follow along or skip to the section you want to focus on:

“N” of NOSE: Understanding your prospect’s needs
“O” of NOSE: Surfacing desired outcomes
“S” of NOSE: Presenting the solution
“E” of NOSE: Providing evidence of your solution’s validity,
Conclusion: Sign off with a thank you

I recommend opening the template in a separate window and reviewing this example in parallel with the instructions included in the template. It’s a richer experience.

Also, note that I created the example using a fictional software company (“Paradocx”) responding to another fictional company’s RFP (“ACME”). While Paradocx is a complete fiction, ACME is loosely based on a running gag in Road Runner/Wile E. Coyote cartoons—but still a complete fiction.

RFP executive summary example: Read, copy, and make it your own

The first thing you’ll notice in the executive summary example is that I’ve dubbed it an executive briefing instead of an executive summary. “Brief” is more active and meets the expectation of the executive, the intended audience of this document. The intention is to inform and persuade the executive, not attempt to abbreviate and condense the response into a couple of pages. Most of the time, the executive will only read this brief instead of the whole RFP, so it has to be right on the money.

Executive Briefing

Thank you for inviting Paradocx to participate in ACME Global’s RFP for your time travel software initiative. The entire Paradocx team is eager to partner with ACME, and having carefully considered your requirements, we are very confident we can deliver a solution that will deliver significant efficiencies and competitive advantage to your organization.
In this executive briefing, we outline how our solution will address ACME’s stated requirements and deliver on your desired outcomes. We provide a high-level overview of Paradocx’s recommended solution, before then providing justification as to why Paradocx is the right choice for ACME.

“N” of NOSE: Understanding prospect’s needs

Our Understanding of ACME’s Needs

Safe, on-time delivery of overly complex devices intended to capture roadrunners—no matter how remote the location or how much TNT is included—is essential to maintaining ACME’s perceived value and satisfying subscribers. In our conversations with your team, you have informed us that you currently face several challenges with ACME’s shipping and packaging services, including:

Skyrocketing customer churn rate
Simply put, when deliveries don’t arrive on time, customers are rushed, mistakes are made, and roadrunners escape. Dissatisfied customers are quick to terminate subscription services, especially with your primary competitor, Zambezi, offering incentives to do so.

Fewer new subscriptions
ACME market share has dropped by an average of 6% year-over-year since 2017. Influx of competitors such as Zambezi has created a price war over scarce consumer dollars. ACME’s safety reputation has been damaged by social media coverage of unplanned TNT explosions.

Response times slowed by lack of data, poor decision-making
Unexpected supply chain delays surprised ACME during the pandemic crisis of 2020 and 2021. Siloed data and legacy systems that could not be integrated blocked the packaging department’s ability to find new materials in a timely manner. Panic buying of sawdust and styrofoam peanuts resulted in a dangerous hazardous waste debacle.

Too many missed on-time delivery milestones
Inability to find replacement parts for Rube Goldberg contraptions delayed delivery on more than 17% of orders in Q2 2021. Lack of communication with shipping resulted in promises of delivery times and sites based on 2018 manufacturing times that could not be matched in 2021.

“O” of NOSE: Surfacing desired outcomes

ACME’s Desired Business Outcomes

By implementing ACME’s Time Travel SaaS Platform, you wish to benefit in several ways in addition to addressing the above challenges. The desired outcomes you shared with us include:

Reduce churn while increasing customer retention
By resetting the timeline and meeting shipping deadlines for 90% of transactions tagged as “late arrival,” ACME will eliminate cause for switching services while limiting risk to reputation.

ACME will also be able to proactively alter shipping deadlines based on navigation of the near future. Headcount in the shipping and packaging department can remain constant until customer onboarding rate outpaces customer churn rate.

Distance ACME further ahead of the competition
Next-level customer rewards programs will make for a difficult choice if customers want to take their business to competitors such as Zambezi. Additionally, improved response, accurate deliveries, and better overall service will make leaving ACME even less appealing.

Many Paradocx customers have related to us that even minor interruptions in the timeline allow them to gain a toehold against aggressive competitors. Like a loud noise distracts an angry dog, time travel disrupts competitors’ momentum and returns the advantage back to our customers.

Accelerate response time

Responding to complex order requests to remote destinations takes time, especially if fireworks are involved or the destination is not a physical address. Consequently, roadrunners have already passed the target zone by the time deliveries arrive, resulting in frustrated customers.

A time travel software solution can deliver significant efficiencies to address these concerns, as well as significantly improving the probability of upgrading orders to increase average order value.

Guarantee delivery to desired destination, no matter how remote

There’s nothing scarier than receiving a delivery request to a pin on a map. No address. No roads. And barely any landmarks to establish a frame of reference. Despite their name, roadrunners don’t always spend their time on main highways. Coyotes need to follow the scent no matter how treacherous the terrain.
With ACME’s Time Pause functionality, shippers can freeze time for up to 72 minutes and reroute our GPS satellite to the delivery site. From there, it’s just a matter of drawing a topographic map of the area and letting our AI-enabled drone army strategize a delivery plan.

“S” of NOSE: Presenting the solution

Paradocx’s Recommendation for ACME

Having diligently studied your requirements and challenges, stated above, we strongly urge ACME to invest in Paradocx’s Time Travel SaaS Platform.

Paradocx’s market-leading solution was designed with customer retention and improving service quality as priorities. Paradocx’s founders were career time travelers and therefore have firsthand experience of how to reset timelines while managing chaos risk. Simply put, our solution was designed by time travelers to help you control time.

Consequently, Paradocx will eliminate ACME’s past mistakes so you can reduce customer churn and begin increasing subscriber revenue. The core capabilities of our solution are highlighted in the graphic below:

Paradocx’s Key Functionality – An Overview

Analysis of the Past:

Without time-traveling software designed to analyze past transactions and identify the flashpoints that undermined your intended customer experience, you can spin your wheels for years. Even if you are lucky enough to find the right transactions, you still need the ability to travel backward and alter the outcome.

Paradocx’s Analysis of the Past allows you to alter only the outcomes that matter so that you don’t waste resources on those that don’t. This functionality also limits your risk of causing chaos or possibly opening a wormhole.

Timeline Correction:

Some say that there is inherent danger in changing the past and that doing so becomes an exercise in butterfly effect management. We agree.
Butterfly effect management is the difference maker in timeline correction. Following Analysis of the Past—when we’ve identified the most impactful flashpoints—our patented timeline correction process reverses results while limiting butterfly effect risk. Moving forward, butterfly effect management will result in fewer timeline corrections with future planning.

Future Planning:

It’s not enough to change the past and live in the now. Maintaining competitive performance for the long haul requires future planning based on insight into tomorrow.
In addition to identifying upcoming service interruptions and opportunities for customer rewards, future planning also monitors what will happen with Zambezi and other competitors. This level of insight is not available anywhere else because of Paradocx’s hold on a proprietary fixed point in spacetime.

Pause for Accuracy:

Customer expectations are off the charts. Packaging and/or shipping deadlines are bearing down. You’ve already used your monthly allotment of timeline corrections. Is there anything else you can do to accelerate response time?

Engage pause for accuracy, an up-to-72-minute dimensional freeze-frame in which you can still move around freely. Seems like a paradox. We thought so too until we accidentally developed it 7,000 years from now.

Data Security:

Customer data is the lifeblood of your business at ACME. Without pinpoint accurate location coordinates, payment information, and certification data at your fingertips, your deliveries are at risk.
We recognize how vital your data is and want to assure you that we’ve taken measures to keep it secure now, in the past, and in the future. And if there is a catastrophic breach? We’ll perform a timeline correction (at no extra cost) to fix it. Our security protocols meet the following standards:

  • SOC II
  • GDPR
  • ISO 27001

System Uptime:

At ACME, the shipping and packaging processes are mission-critical to your end-to-end services, so your chosen solution needs to recognize that fact. Paradocx is as reliable as it is secure.

Our Time Travel SaaS Platform is 100% cloud-based with redundancy provided by ultra-reliable Amazon Web Services (AWS) hosting infrastructure.

In fact, Paradocx has achieved 99.98% uptime since our inception, and we considered deploying timeline correction to bring it to 100%. However, future planning indicated doing so increased the possibility of an event horizon forming in the Southern Ocean if we had. Barring the possibility that doing so may end existence as we know it (in which case our services are moot), you can be confident that Paradocx will always be up when you need it.

“E” of NOSE: Providing evidence of your solution’s validity

Why should ACME partner with Paradocx?

We completely understand that ACME has a choice of vendors with whom you will partner. So, with several outwardly similar solutions on the marketplace to choose from, why should ACME select Paradocx?

ACME asked us to explain clearly how we are different from our competitors. While there are many differences between us and our competitors, we’ll highlight the four that are most relevant to ACME’s needs.

ACME’s Key Differentiators

We’re all still here

Paradocx is the only time travel software provider that has been used by our competitors to save existence from annihilation. The physics and mathematics driving our software development actually enable time travel capabilities for all our competitors. We invented it and made it openly available to the world.

Results are guaranteed

We’re not the largest, most valuable corporation in the world for nothing. Time is every company’s most valuable asset. What you do with it determines your success. It just so happens that we control it.

User-friendly, low-risk interface

All animations, binary songs, and gravitation wave rhythms are maneuverable through our proprietary touchscreen interface. Unlike competitive solutions that rely on messages in bottles and subliminal messaging through high-frequency radio waves, our insights come through loud and clear. And no timeline corrections can be made without judgement from the World Time Panel.

Only provider with privacy promise

Paradocx searches across time with full encryption with no need to rely on disguises to avoid butterfly effect events. At no time will any customer know that you peeked back or forward at them. Deja vu was eliminated with our 2.0 upgrade in 2019.

What Paradocx’s Customers Are Saying…

Paradocx is consistently the highest-rated solution in the market. But don’t just take our word for it. Here are some soundbites provided by three Paradocx customers.

Daffy’s Duck & Cover

“My company never used to get the respect it deserved. Online sales almost cost us our business. Thanks to Paradocx, we’re now the biggest sporting good retailer in all of hill country.”
Daffy Duck, CEO, Duck & Cover

Birdswing Emporium

“Many of our customers were placed in dangerous areas, at risk of attack or illness from the elements. Paradocx helped us reset some timelines that were real life savers.”
Tweety, VP Product Development, Birdswing Emporium

A Small World

“We somehow ended up in the wrong universe! Paradocx reversed the mistakes made by one of its competitors and rescued me, our IP, and, ultimately, our business. Oh boy!”
M. Mouse, CTO, A Small World

ROI

Based on ACME’s expected outcomes, the unlimited user pricing model that is optimal for your business, and the fact that we will perform a timeline correction for any time required for onboarding, we created the following ROI estimates.

Day 30: 10% ROI

Day 90: 50% ROI

Year 2: 248% ROI

We came to these numbers using our ROI calculator, which includes the following factors:

  • Avg. price per Rube Goldberg device
  • Avg. margin for shipping and packaging costs
  • Estimated customer churn reduced to 3% by day 90
  • Year-over-year increase in subscription rate f 7.3%

Paradocx Overview

Why choose Paradocx to help you with this important business initiative? Founded so far in the future that you don’t need to worry about it, we brought this technology back to 21st century earth through an Einstein-Rosen bridge to make a difference in how humans work, live, and play. Our platform has been designed and built from the ground-up by an extremely experienced and talented team of individuals who understand firsthand the demands of conducting business in linear time.

We are a financially strong, vibrant business, backed by unlimited financial resources and control of time. As the market leader, we provide time travel services to more than half of the Fortune 100.

We are consistently the highest-rated vendor on independent review sites such as TARDIS. We are the only time travel software endorsed by MIT and NASA.

ACME Customers

Paradocx provides services to more than half of the Fortune 100, nearly two-thirds of the Comprend Global 100, more than three-quarters of Forbes Global 2000, and a fruit farm in southwest Idaho.

Conclusion: Sign off with a thank you

Conclusion

Once again, thank you for considering Paradocx as a partner for ACME relative to your time travel software needs.

In conclusion, everyone at Paradocx is excited at the prospect of working with ACME, and eagerly anticipating welcoming you to the fast-growing list of Paradocx customers. We will work extremely hard to build a strong, long-term partnership focused on helping you achieve your customer churn and subscription objectives and exceed your expectations at every point along the way.

Next Steps

Download the complete executive summary example here. These templates will be a huge time saver for you moving forward. It takes a little longer to write the first one, but you’ll be able to rattle off those that follow in no time.

To learn more about the value of templates in RFPIO’s workflow, schedule a demo now. You can also see how Genpact’s bid team uses RFPIO® LookUp to download templates directly from their Content Library in this article.

Data-driven strategies for increasing RFP win rate

Data-driven strategies for increasing RFP win rate

There are two primary reasons why you should aggressively pursue requests for proposals (RFPs). One, they’re a great way to build pipeline. Which is key for the 69% of B2B salespeople who do not have enough leads in their pipeline to meet quota. Two, they can be a major revenue driver. You just have to make sure you’re pursuing the right RFPs and doing so as efficiently as possible. Take my word for it. Just kidding. I actually have data to back it up. I also did an entire webinar on this topic, if you’re ready for a deep dive.

RFPs: Opportunity and Risk

Globally, $11 trillion of revenue is won through competitive proposal processes (RFPs) every year. You may be asking, “What is a good proposal win rate?” RFPIO’s research puts the average RFP win rate at 45%. But that’s across all industries. It will vary according to your level of specialization. RFPs exist in multiple markets, including government, construction, supply chain, manufacturing, systems integration, healthcare, and technology.

$11 trillion of revenue is won through competitive proposal processes (RFPs) every year.

As a salesperson, I always wanted to include RFPs to help grow my pipeline. A healthy sales pipeline is 4-5x the close rate, and RFPs can represent deal sizes large enough to keep my pipeline super healthy. Since working in sales, I’ve led proposal teams and now have my own company, Patri, that helps qualify sales opportunities, including RFPs. I’ve also learned that too many salespeople and leaders are avoiding RFPs.

RFPs are not easy, and they can be labor-intensive. I’ve known many salespeople who find them too restrictive. In other words, there’s too much red tape to navigate to put together a response.

The fact is that only a little over half of all salespeople are hitting their quotas. There’s a lot of desperation out there. If you’re already in desperation mode, then the notion of allocating resources to an RFP proposal is tantamount to putting all your eggs in one basket. Proposal opportunities are more than 5x more expensive than traditional sales opportunities. As a result, companies are spending an estimated $200+ billion per year on lost bid opportunities alone.

Companies are spending an estimated $200+ billion per year on lost bid opportunities alone.

So if you boil it all down, objections to pursuing RFPs come down to time and finding the right opportunities. I’m going to unleash my inner salesperson and help you overcome those objections. Let’s look at the data.

5 smart moves to increase your RFP win rate

5 smart moves to increase your RFP win rate

  1. Pursue RFPs you have the highest probability of winning: Qualifying RFP opportunities before you respond helps reduce your loss rate and increase your win rate. Patri clients have saved $26 million and 27,000 hours by focusing efforts only on opportunities they can realistically win.
  2. Increase RFP response volume: Teams with dedicated proposal professionals submitted 3.5x more responses in 2020.
  3. Increase sales efficiency: Teams using RFP software submit an average of 46% more responses every year.
  4. Improve RFP response quality: Medical device manufacturer IBA re-invested time saved from RFP software into improving response quality and increased win rate by 15% in the first year.
  5. Streamline collaboration: 38% of responders cite collaborating with subject matter experts (SMEs) to create and review content as their biggest headache.

So that gives you an idea of what you can do. Now, how can you win more RFPs? Qualify opportunities and implement RFP response software.

How to win more RFPs in 3 steps

Step 1: Qualify based on data

I remember early in my proposal response days, I was the salesperson and proposal manager. Wearing both hats, anything I wanted to pursue I had to make sure was winnable. Some of those early parameters were relationship status, incumbency, solution fit, and requirement fit. I grew this exercise in qualification into my company, Patri.

Patri sits between RFP identification and response, at that pivotal qualification point. We analyze data to provide clients a fit score and call out their strengths and weaknesses that will play into their pursuit of an opportunity. So far, we have helped qualify more than $40 billion of opportunities and helped win $84.6 million worth of business.

Step 2: Save and re-invest time

When clients agree that an opportunity is fit enough to pursue, we recommend that they use RFP software to craft the best response possible. Solutions such as RFPIO automate manual processes and improve collaboration, freeing up your time for other things. The more time you have to fine-tune your proposal, the better your proposal will be, and the higher your win rate.

RFP software helps proposal and sales teams save time (and achieve higher win rates) by:

  • Cutting response time by an average of 40%: Automatically respond to commonly-seen questions with Auto Respond, automation functionality powered by machine learning.
  • Managing and moderating content and projects: Organize RFP content, import projects, assign tasks, respond to questions, set up review cycles, and export into the source file or custom template.
  • Streamlining cross-functional collaboration: Easily collaborate across teams using in-app @mentioning and integration with Slack, Microsoft Teams, Google Hangouts, and Jira.
  • Making data-driven decisions: Gain insight into time spent, deals won, and resources used with built-in business intelligence and analytics.
  • Integrating into your existing tech stack: RFPIO integrates with more platforms than anyone, including popular CRM, SSO, cloud storage, and communication platforms.

The primary indicator for RFP software, like any other automation software, is that it saves time. It’s what you do with that time that will determine your level of success with increasing RFP win rate.

Re-invest time into responding to more RFPs with higher quality proposals. Also, like a pure shooter who moves well off the ball (a la Craig Hodges for 90s-era Bulls fans or Klay Thompson for current Warriors fans), you can work on your process outside of active projects. In other words, re-invest time into improving your content. So when that next RFP comes in you not only have content that’s locked and loaded, it’s high quality, too, which will improve your odds of getting shortlisted.

Step 3: Designate an owner of the response process

While RFP software delivers efficiency, you will get more value out of it if you have a dedicated proposal manager administering the software and the processes around it. This de-facto leader of the proposal team will also be responsible for:

  • Building relationships with other company stakeholders, including sales, product, legal, and marketing teams.
  • Driving user adoption, knowledge management, and other essential functions associated with RFP software.
  • Enabling sales to have a streamlined, unfettered user experience to minimize objections and elevate the value of RFPs in pipeline management.

Finally, it’s important to note that you don’t have to make double-digit gains in your RFP win rate to realize impressive results. For example, if a company’s average RFP is worth $570,000 and they submit 415 RFPs annually, with a win rate of 32%, the business value of their RFP process is $75,696,000. Improving the win rate just 2% would represent a nearly $5 million dollar increase.

ROI of increasing your RFP win rate

Pursuing RFPs doesn’t have to be a black box experience. Be transparent within the company. Know your costs and win rate probability. Go and embrace them. By properly qualifying opportunities and using RFP software, you can improve your own odds.

To learn more about how Patri can help you qualify opportunities, schedule a demo. To see if your RFP management process is ready for automation by RFPIO, schedule a demo.

Get the latest stories delivered straight to your inbox

Subscribe to our blog and never miss an important insight again.

Thank you for subscribing.

Something went wrong.