How many times have you written repetitive content in the past week? What about the past year? And, how is your content creation process going these days? While we’re at it…what about the rest of your organization?
Marketers are using a response management platform to eliminate repetition in the content creation cycle and improve their content creation process companywide. But these improvements are not solely reserved for RFP responses.
Hear about some of the creative ways marketers are leveraging RFPIO to support and scale content efforts throughout every facet of their organization.
An accurate knowledge base with less SME involvement
You need up-to-date marketing content all the time. Whether you are building out FAQs for your website or creating one-sheets for your sales team, you must have accurate information about specific products or services.
Today you are likely using a mish-mash of content management tools and methods to keep the latest company content within reach. You’re also enlisting the help of your SMEs (subject matter experts) to update and approve content specifics.
SMEs frequently become bottlenecks in the content creation process as their expertise in high demand. They respond to RFPs, RFIs, security questionnaires—and they help team members like you who rely on their expertise day in and day out. The last thing any of your SMEs want to do is slow things down, but that is precisely what happens without an accurate knowledge base.
Jeff Skott is the Manager of Sales Solution Architects at LexisNexis and he is also a subject matter expert. An account manager recently told him, “Thank you so much for getting RFPIO because now I can just look up the answers I used to have to call your team about.”
A response management solution like RFPIO serves as a knowledge base. It makes expertise transferable and accessible, enabling your marketing team to find the right information quickly. All SME-approved content lives in a centralized Content Library so you find accurate content without overly involving your subject matter experts.
Marketing Communication Coordinator Hope Henderson said anyone at Alera Group can simply “type in the product name or the question into RFPIO, then pull answers that have been audited by our subject matter experts.” It’s that easy when you and your SMEs use RFPIO as your go-to knowledge base.
Unify your organization with a single source of truth
Content is everywhere in your organization and you are the gatekeeper of every last sentence. You’re involved in the creation and polishing of branded documents across multiple departments. RFPIO’s unlimited user license model means that everyone at your organization has access to a single source of truth.
Soon after onboarding RFPIO, Sharon Ma of Yext used the platform for a multitude of response use cases: RFPs, vendor questionnaires, security questionnaires, and sales proposals. She quickly saw the opportunity to use the response management platform as a single source of truth for her entire organization, far beyond the Global Bid Desk department she managed.
Sales engineers and product managers experienced the same day-to-day challenges Sharon used to have when she manually responded to business queries—spending too much of their valuable time on a neverending search for documents.
Marketing Analyst and RFP Writer, Andrea Kameron, journeyed down a similar path with Reflexis. Andrea leveraged RFPIO to respond to RFPs and for other marketing uses, like creating marketing analyst reports. Her marketing team enjoyed the benefits of efficient content creation, while other departments still needed a solution.
Today Andrea’s enterprise organization uses RFPIO in many departments, from financial services to legal, from administration to customer support. Andrea said, “RFPIO basically touches every single aspect of operations within our company.”
Document automation for lean and agile project management
Continuous improvement, lean, and agile principles have advocated for document automation as a powerful tool for years. RFPIO integrates document automation seamlessly, not just for RFPs but other aspects of enterprise and project management as well.
Delaney Seebold, Business Development Coordinator with Boundless, said that with RFPIO, “our Content Library is always up to date. We can access the library for RFI answers and find the right verbiage and collateral.”
All of the hard-working individuals at your company don’t need dozens of variations of a document—and neither do you. As a marketer, broken document management processes bring more brand inconsistency than you can handle.
In the Definitive Guide to America’s Most Broken Processes, team members in various departments of the enterprise revealed the following challenges:
- 49% said they have trouble locating documents
- 43% have trouble with document approval requests and document sharing
- 33% struggle with the document versioning
RFPIO’s Content Library stores the most updated and approved versions of documents in one place. Export functions also help you to format documents to your specific brand guidelines. Every department has what they need, when they need it. Over time, a centralized Content Library supports lean and agile project management in a way that manual processes can’t.
